Старинская Александра Юрьевна
Visual and Textual Framing of Election Campaigns of Candidates in Local and Federal Elections: Evidence from the Election of the Mayor of Moscow and the Presidential Election of 2018 in the Russian Federation
Политика. Экономика. Философия
The media industry is changing before our eyes, opening new horizons for communication, research and access to a broad spectrum of information, there is a revolution in communication and information technologies, particularly in the internet, where politicians in all over the world are increasingly actively and successfully winning the hearts of their adherents and voters with this tool. In Russia, due to the characteristics of the electoral system and the development of digital technologies, the use of social media in elections began relatively recently, and so far, they have no such importance as in the West. Nevertheless, the use of this tool has become mandatory for candidates in elections of any level. On the other hand, not all politicians have access to traditional mass media, therefore, the opposition often has to turn to social networks to attract voters. If we look at traditional and new mass media as instruments for attracting voters, then some politicians have these tools in the arsenal, as the opposition often has no access to traditional mass media, which limits their ability to attract voters.