Global Strategies

2024/2025

Academic Year

ENG

Instruction in English

5

ECTS credits

Delivered at:

Department of Strategic and International Management

Course type:

Compulsory course

When:

4 year, 1-3 module

Instructor

Tekic, Anja

Course Syllabus

Abstract

The Global Strategy course equips students with the tools and knowledge needed to navigate the complexities of international business and achieve sustainable competitive advantage. This course emphasizes the critical role of innovation in designing strategies that enable companies to thrive in today’s rapidly evolving global markets. Through real-world case studies, interactive lectures, and hands-on projects, students will analyze how companies—from startups to multinationals—use innovative approaches to overcome challenges like regulatory differences, cultural diversity, and geopolitical frictions.