Business Communication

2021/2022

Academic Year

ENG

Instruction in English

4

ECTS credits

Delivered at:

Bachelor's Programme in Digital Product Management

Course type:

Elective course

When:

4 year, 1, 2 module

Instructor

Балон Григорий Павлович

Course Syllabus

Abstract

Communication skills were always important for making a career, and becoming even more crucial. Ability to present ideas, conduct negotiations, arguing defines success whenever you are an entrepreneur or an employee. This skills are difficult to measure, but with the right approach it’s possible to improve every aspect of business communication. The aim of this course is to give students an environment to practice the usage of different communication models and instruments in close to the real life situations.

Learning Objectives

• This course will give basic knowledge about how communication works and provide practical instruments about communicational theory, speech structure, visual communication, negotiations and argumentation. Firstly, we’ll understand the difference between poor and effective communication in business, how to build appropriate communication strategy for different situations. We’ll focus on the public speaking, argumentation skills and basic design instruments that will help students to create more effective presentations.Given instruments should help to communicate ideas in a way that can be understood by different types of audience and can lead this audience to a certain action. We will discuss, among others, short presentations in pitch format and self-presentations. Then we will dive deeper into the argumentation skills and will develop different strategies that will help in negotiation and meetings, based on the argumentation, structure and communication theory. This will help students to feel and act better in real-life situations during the the whole learning process and future career

Expected Learning Outcomes

• The ability to formulate a valid argument that can be differentiated accordingly for the different types of the audience
• The ability to analyze audience
• The ability to conduct an effective negotiation
• The ability to create a communicational strategy
• The ability to create a different speech structures
• The ability to create a PowerPoint presentation that will follow current design trends

Course Contents

• Introduction
• Types of structure for business speeches.
• Argumentation
• Negotiation
• Presentation design

Assessment Elements

• Exam
• Assignments

Interim Assessment

• 2021/2022 2nd module
  0.35 * Exam + 0.65 * Assignments

Bibliography

Recommended Core Bibliography

• Verganti, R. (2009). Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Review Press.
• Zelazny, G. (2001). Say It with Charts : The Executive’s Guide to Visual Communication: Vol. 4th ed. McGraw-Hill Professional.
• Zelazny, G. (2005). Say It with Charts Workbook. McGraw-Hill Professional.

Recommended Additional Bibliography

• Kennedy, G. (2016). Strategic Negotiation. Milton Park, Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1480511