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Business in South East Asia: Prerequisites for Success

2018/2019
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Elective course
When:
3 year, 3, 4 module

Instructors


Fainshmidt, Roman I.

Course Syllabus

Abstract

The course has no analogies in both Russian and foreign university education. At the same time, selected topics are included in the learning curricula. Most notable examples include: Corporate & Business Development in Southeast Asia (St.Gallen Institute of Management in Asia Pte. Ltd. (Singapore); Business Strategies for Asia (National University of Singapore);Doing Business in Southeast Asia (ASEAN) (European Business School); International Business: Australia & South East Asia (University of New South Wales, Sydney, Australia).
Learning Objectives

Learning Objectives

  • Initiate a conceptual and simultaneously detailed discussion on the present specificity of doing business in Southeast Asia.
  • Make insights in the key reasons for initiating and expanding business activity in Southeast Asia
  • Know conceptual issues related to the ASEAN Economic Community through the prism of Asia-Pacific economic regionalism, the repercussions of the forthcoming Fourth Industrial Revolution for doing business in Southeast Asia
  • Know the specificity of doing business in individual ASEAN countries, an outline of their markets, government regulations and state of cooperation with Russia
  • Know the most representative commercial “success stories” in Southeast Asia and the factors that have made them possible
Expected Learning Outcomes

Expected Learning Outcomes

  • Analyzes the place of AEC in the processes shaping multilateral economic cooperation in the Asia-Pacific region.
  • Analyzes factors shaping the development of e-commerce, its prospects in Southeast Asia and main on-line sale platforms in ASEAN countries.
  • Analyzes the rerspectives for the development of the fashion and the premium-class goods markets in individual ASEAN countries.
  • Analyzes measures to intensify people-to-people contacts and the focus upon business education as responses. Be aware of the main educational programs in Singaporean and Malaysian universities focusing upon doing business in Southeast Asia.
  • Discusses the specificity of doing business in Singapore (know background information, specific business environment, domestic and international success stories, the SWOT analysis).
  • Discusses the specificity of doing business in Malaysia (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Discusses the specificity of doing business in Indonesia (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Discusses the specificity of doing business in the Philippines (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Discusses the specificity of doing business in Myanmar (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Discusses the specificity of doing business in Vietnam (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Discusses the specificity of doing business in Thailand (know background information, specific business environment, domestic and international success stories, the SWOT analysis)
  • Analyzes the main supply-production chains of automobile production in ASEAN countries, the dynamics of car sales in ASEAN countries and prospects for vehicle production in ASEAN
  • Gives the most successful examples of multinational companies operating in the markets of ASEAN countries.
  • Analyzes the case of Uber as an example of an established global brand that neglected the local specificity.
  • Analyzes key mistakes made by Russian companies in the markets of ASEAN states.
  • Analyzes main reasons to integrate Russia’s business activity in Southeast Asia in a large-scale geopolitical project
Course Contents

Course Contents

  • ASEAN Economic Community and AsiaPacific Economic Regionalism.
  • Electronic Commerce in Southeast Asia
  • Reviewing Selected Markets: Fashion and Premium-Class Goods
  • Raising ASEAN Competitiveness: Business Education in Southeast Asian States
  • The Most Promising ASEAN Markets: Specificity of Doing Business. Singapore
  • The Most Promising ASEAN Markets: Specificity of Doing Business. Malaysia
  • The Most Promising ASEAN Markets: Specificity of Doing Business.Indonesia
  • The Most Promising ASEAN Markets: Specificity of Doing Business. The Philippines.
  • The Most Promising ASEAN Markets: Specificity of Doing Business. Myanmar.
  • The Most Promising ASEAN Markets: Specificity of Doing Business. Vietnam
  • The Most Promising ASEAN Markets: Specificity of Doing Business. Thailand
  • The Automobile Production in Southeast Asia
  • Multinationals in ASEAN Market: Commercial Success Stories
  • Uber as a Failure Story
  • Russian and ASEAN Business: the Presence at Each Other’s Markets
Assessment Elements

Assessment Elements

  • non-blocking Class attendance and discussion
    In case of illness or other unanticipated circumstances the student must notify the professor. In case a student makes three power point presentations he may be exempted from the exam.
  • non-blocking Policy Brief
    1000-1200 words.
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.2 * Class attendance and discussion + 0.5 * Exam + 0.3 * Policy Brief
Bibliography

Bibliography

Recommended Core Bibliography

  • International business, Peng, M. W., Meyer, K. E., 2011
  • Mike W Peng, Denis Y L Wang, & Yi Jiang. (2008). An institution-based view of international business strategy: a focus on emerging economies. Journal of International Business Studies, (5), 920. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.pal.jintbs.v39y2008i5p920.936

Recommended Additional Bibliography

  • Ajami, R. A., & Goddard, G. J. (2015). International Business : Theory and Practice (Vol. Third edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=929355
  • Bobowski, S. (2016). Another Insight into Asian Trade Regionalism. ASEAN-Japan Economic Partnership / Kolejny wgląd w azjatycki regionalizm handlowy: partnerstwo gospodarcze ASEAN-Japonia. Prace Naukowe Uniwersytetu Ekonomicznego We Wrocławiu / Research Papers of Wrocław University of Economics, (447), 95. https://doi.org/10.15611/pn.2016.447.08
  • International business : competing in the global marketplace, Hill, C. W. L., 2013