Media and Social Institutions: Cross-Cultural Comparison of World’s Media
- Understanding of the contemporary industrial media landscape in main developed countries
- Understanding economic, political, cultural fundamentals of media systems in different geographical area
- Develop ability to analyze media systems using multi-layered approach.
- Describes the role of symbolic institutions within the society
- Defining main differences between media systems according to the markets they are focused on.
- Distinguishing media systems corresponding to particular political regimes
- Describe core concepts of cultural interaction and role media in it.
- Able to apply key dimensions of media systems to analysis of European media system
- Able to apply key dimensions of media systems to analysis of American media system
- Able to apply key dimensions of media systems to analysis of post-soviet media system
- Methodological basics for comparing media landscapes: general approachMain methodological assumptions about comparison of media systems in different countries. We will do a brief introduction into the general problems of development of media in democracies and will examine the connections between media and such fields as: political regime, economic policy and development, urbanism and culture. General framework will be the analysis of 4 forms of power and role of symbolic institutions among them.
- Economic approach to compare media systemsThe role of media in economic exchange and development of mass communication. Linear and non-linear vision of the economic market and media development. Their connections.
- Political differences and mediaMain visions of power: Foucauldian, Durkheimian and Weberian and main visions of media corresponding to them. Role media in each of the system. Normative theories and critical theories.
- Cultural and geographical dimension of comparing media systemsIdentity as core concept of cultural differences. Theories of interactions of cultures. Difference between geographical and cultural identities and political solutions between them. Cultural differences in media reception
- European media systemA brief description of the main European media markets such as GB, France, Germany, Italy and some Scandinavian markets. We will trace especially peculiarity of the creation of the media sector after the WWII and how media industries has been affected by such reconfiguration. Especially we will do a description of the main public media in Europe and trace the history of this field. Than we will briefly do a review of the European Union policy in the media field such as role of EBU and some other authorities.
- American media systemAmerican media field which is in difference from Europe is much more based on commercial driven forces such as big commercial companies, advertising market etc. US media during last 50 years was faced few times some deontological crises such as policy of the senator McCarthy, pressure on media from Nixon and G.W. Bush administrations etc.
- Some assumptions about post-soviet media systemIn this sections will do a critical introduction into Russian media system. Together with students we will try to focus on the different elements of the Russian media systems and their origins. We will find a mix between main models in field of media capital, political parallelism etc. and consequently will be able to compare Russia with other BRICs countries in this field.
- Seminar activities: written group discussions and individual tasks, short oral presentations
- Home work
- Written essay
- Interim assessment (4 module)0.3 * Home work + 0.2 * Seminar activities: written group discussions and individual tasks, short oral presentations + 0.5 * Written essay
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- Mar’Ianovskii, V. (1997). The Russian economic mentality. Russian Social Science Review, 38(4), 34. https://doi.org/10.2753/RSS1061-1428380434
- McChesney, R. W., & Recorded Books, I. (2015). Rich Media, Poor Democracy : Communication Politics in Dubious Times. New York: The New Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1015632
- Jonathan A. Obar, & Anne Oeldorf-Hirsch. (2018). The Clickwrap: A Political Economic Mechanism for Manufacturing Consent on Social Media. Social Media + Society. https://doi.org/10.1177/2056305118784770
- Shriver, T. E., Adams, A. E., & Bray, L. A. (2019). Political Power and Manufacturing Consent: The Case of the 1953 Plzeň Protests. Sociological Quarterly, 60(1), 26–45. https://doi.org/10.1080/00380253.2018.1526046
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