Experts from USA and Europe Told Students of Mediacommunications about Main Challenges of the Industry
International participants of the IV International Scientific-practical Conference “Media Education, Media Ecology, Media Literacy: Digital Media for the Future” that was held in HSE on 7-10 February gave lectures to the students of “Mediacommunications” program. They told them about influence of copyright law on the work of platforms, fight against misinformation and media ecology.
Professor Juan Barata, representative of the Stanford Law School, emphasized modern peculiarities of managing copyright law in the EU countries. The copyright law in the digital era was discussed. The professor explained the main principles of the law and explained how the main problems of its usage are solved.
The professor mentioned that digital platforms start playing a bigger role nowadays and today the world legislative system faces the problem of correct regulation of its functioning.
“The biggest question is whether these platforms should be responsible for following the copyright law at their territory. It always creates disputes but today platforms are playing a neutral role”, thinks the expert.
Professor Juan Barata mentioned that the world media system and its legal regulation is becoming more difficult and the future generations that are connected with this industry should consider the big amount of legal peculiarities.
Senior advisor of the OSCE Representative on Freedom of the Media Andrey Richter gave lecture about “International regulation of propaganda in media”. He spoke about responsibility for misinformation, relations about propaganda and freedom of speech and distribution of misinformation.
The expert mentioned that there is no unique way to fight misinformation. Andrey Richter specified the importance of public discussion in regard to the fight with misinformation. On his opinion, the key factor of dealing with it is to discuss it publicly.
“I suppose that the main method to eradicate misinformation is to discuss the problem itself. Those who claim that there is nothing new – lie”, he said.
Professor of communications of Universitat Pompeu Fabra in Barcelona Carlos Scolari in his lecture “Media evolution: appearance, adaptation and extinction of media” told about influence of media on one another and about the change of the global media model.
“The transition from direct broadcasting to networking is the most noticeable change in media evolution”, the expert thinks.
Besides that, the experts emphasized the importance of the analytical approach for modern media specialist. According to him, in the context of rapidly changing environment it is crucial to interpret facts right and carefully follow industry development.
“It is splendid to work in the media sphere today. I have no idea what is going to happen in 10-20 years, what media ecology is going to be like. Media specialists will have to be creative, active and to create the new environment for themselves”.