2018/2019
Platform Economy
Type:
Mago-Lego
Delivered by:
Department of Finance
When:
4 module
Instructors:
Ivan D. Kotliarov,
Vitalii Sergeevich Lipatnikov
Language:
English
ECTS credits:
3
Contact hours:
32
Course Syllabus
Abstract
The discipline is focused on substance and different models of platforms – a new fast-growing model of organization of business activities. Students will gain knowledge on the nature of platforms, different types of platforms, business models in platform economy and co-existence of traditional companies and platforms. The course covers different aspects of functioning of platforms. The course is aimed mostly at entrepreneurial level of business activities, though other fields of this very important part of economic and social life are also considered. The course consists of lectures (12 hours) and tutorials (20 hours). The tutorials involve student presentations (in small groups), problems solving, case analysis and the individual assignment (project).
Learning Objectives
- To provide students with the understanding how to launch, maintain, and develop platforms and how to use benefits of platforms in order to increase business efficiency.
Expected Learning Outcomes
- Students understand the principles of implementation of platform business models.
- Students have skills of using the analytical apparatus necessary for the purposes of platform management and preparing presentations about platform projects.
- Students are able to find new opportunities on platform economy.
- Students have theoretical knowledge necessary to understand the nature of platform economy and to effectively manage platform operators.
- Students understand main innovative features of platform economy.
- Students understand the influence of platforms on traditional economy.
Course Contents
- Topic 1. Platform Economy: IntroductionWhat is a platform? Types of platforms Evolution of platforms Platform economy Why did platform economy emerge
- Topic 2. Platform Economy: PrinciplesAccess-based production and consumption Platforms and sharing Advantages and risks of platforms Problems of legal regulation
- Topic 3. Classifications of PlatformsLevel of centralization Level of competition between users Key resource Ownership
- Topic 4. Platform Business ModelsThree-level model of efficiency Value creation Value delivery Value capture
- Topic 5. Platforms and Traditional CompaniesWhat is the future of traditional companies? Business models of traditional companies in the platform capitalism age Possible models of coexistence of platforms and traditional companies
- Topic 6. Prospects for Platform Economy in Different Industries
Assessment Elements
- HomeworkPresentations the research results by home tasks
- ExamFinal presentation of student team’s project
Bibliography
Recommended Core Bibliography
- Ben-Gad, S. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy and How To Make Them Work for You. Library Journal, 141(5), 120. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=113815587
Recommended Additional Bibliography
- Acquier, A., Daudigeos, T., & Pinkse, J. (2017). Promises and paradoxes of the sharing economy: An organizing framework. Technological Forecasting and Social Change, (C), 1. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.tefoso.v125y2017icp1.10
- Mikko Dufva, Raija Koivisto, Leena Ilmola-Sheppard, & Seija Junno. (2017). Anticipating Alternative Futures for the Platform Economy. https://doi.org/10.22215/timreview/1102
- Sundararajan, A. (2016). The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism. The MIT Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.mtp.titles.0262034573