• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
2018/2019

Cultural and Creative Industries

Type: Minor
When: 1, 2 module
Instructors: Elena Elkanova, Anna Mazurkina
Language: English

Course Syllabus

Abstract

The program gives students an idea of the different views on culture, on current changes of cultural and creative industries in modern society. The course examines both theoretical basis for the development of creative industries and an extensive amount of case studies that allows students to trace the origin, evolution and prospects of creative industries at global, regional, national and local levels. Course topics include issues related to the process of cultural production, cultural policy, provides students with opportunities to explore and analyze the interaction of culture, business and politics.
Learning Objectives

Learning Objectives

  • explain and interrogate the concepts of culture, creativity and entrepreneurship and the relationships between them
  • place culture, creativity and enterprise within a range of cultural, social and economic contexts
  • interrogate the professional, organizational and institutional implications of the roles of creativity and entrepreneurship
  • explain, interrogate and apply business models, concepts and theories to arts, cultural industries and creative industries
  • develop a critically informed approach to understanding professional development issues in relationship to creative entrepreneurship in the cultural field
Expected Learning Outcomes

Expected Learning Outcomes

  • to be able to understand the business models of existing organizations and companies, existing in the field of creative and cultural industries; and to be able to create own ideas on start-ups in creative fields to works in mini groups discussing the projects of creative startups and cases; to work in joint teams independently
  • to apply these techniques to a range of theoretical and practical concerns in the arts, cultural and creative industries
  • to demonstrate a comprehensive understanding of business models concerning cultural projects, creative entrepreneurship
  • to evaluate critically and creatively current issues and research in Cultural and Creative Industries;
Course Contents

Course Contents

  • Creative and Cultural Industries: Basic Concepts and Approaches to the Sector Definition
    Lecture 1. The concept of cultural and creative industries are determined with different approaches to the concept of "creativity". Development of creative and cultural industries is estimated on the basis of consumer needs and interests of producers and state institutions. The role of creative industries in the development of regional and global economy is identified. Seminars 1-2. Identification and study of approaches to the definition of creative industries.
  • Business Model Canvas, a tool for describing, analyzing, designing business models in creative and cultural industries
  • From idea to product. The concept, value proposition Start-up metrics and finance. Models of monetization
  • Skills and Career for the Development of Creative Industries
  • Cultural Policy: from Cultural Institutions to the Development of the Creative Economy
Assessment Elements

Assessment Elements

  • non-blocking In-class participation
  • non-blocking Final exam
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.4 * Final exam + 0.6 * In-class participation
Bibliography

Bibliography

Recommended Core Bibliography

  • McRobbie, A. (2015). Be Creative : Making a Living in the New Culture Industries. Chicester: Polity. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1158829

Recommended Additional Bibliography

  • Flew, T., & Cunningham, S. (2010). Creative Industries after the First Decade of Debate. Information Society, 26(2), 113–123. https://doi.org/10.1080/01972240903562753