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Regular version of the site
Bachelor 2019/2020

Communication theory: bridging academia and practice

Type: Elective course (Journalism)
Area of studies: Journalism
When: 4 year, 3 module
Mode of studies: MOOC
Language: English
ECTS credits: 4

Course Syllabus

Abstract

This course is designed to provide an overview of major theories in communication science along with its practical applications. The course focuses on the theoretical approaches, research methods and real-life cases of communication theory as a discipline. It is suited for undergraduate students in various fields and for communication practitioners who want to improve their practical approach through the knowledge of theoretical basis. Major goal of this course is to provide the theoretical grounds in communication studies and its practical implications. By the end of the course students will be familiar with the role of theory in communication studies, key traditions of communication theory as well as the key influencers from different from communication academic fields.
Learning Objectives

Learning Objectives

  • To create an understanding of the essence of communication theory as a practical and research discipline;
  • To get familiar with major theories is communication field, including theories of micro-, meta- and macro level;
  • To learn and apply modern tools and techniques in communication research;
  • To develop skills necessary for strategic communication.
Expected Learning Outcomes

Expected Learning Outcomes

  • To be aware of types of communication theory field;
  • To understand how interperswonal theory of communication has developed and how what are its implications in different contexts;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in fields of: interpersonal communication.
  • To understand how gtoup communication theory has developed and what are its implications in different contexts;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of group communication.
  • To understand the rhetorical perspective in communication theory and what are its implications in different contexts;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of persuasive communication
  • To understand how mass communication theory developed and what are its implications in different contexts;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of mass and mediated communciation
  • To understand how communication theory in modern online social media research had emerged;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of online communication
  • To understand, recognize, and examine the phenomenon of communication research and its application in PR
  • To understand how critical theory developed and how what are its implications in different contexts;
  • To reflect on personal communication skills in: interpersonal, group, mediated, mass, online communication
  • To utilize major concepts and constructs in the analysis of communication practice
Course Contents

Course Contents

  • Introduction to the course
    This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology.
  • Interpersonal Communication
    Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication.
  • Group communication
    How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication.
  • Public Rhetoric and Persuasion
    The main focus of this lecture is to introduce student to the field of rhetoric. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication.
  • Mass Communication and Media Effects
    In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end.
  • Theories for Social Media
    Social media in general can be considered as a quite new phenomenon. In this lecture, we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences.
  • Theories of Public Relations
    This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.
  • Critical theory in Communication
    This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning.
  • Theory Guided Communication
    The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered.
Assessment Elements

Assessment Elements

  • non-blocking Incourse tests and essay
    Based on lecture materials/ Conducted at Coursera platform. The course instructore recieves the final scores for all 10 tests taken and peer-reviewed essay in the end of the course.
  • non-blocking Participation in discussion on online forum during the online course
  • non-blocking Online test in LMS
    An exam is taken in online format via LMS. The test consists of 50 open and closed questions related to the topics of lectures.
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.6 * Incourse tests and essay + 0.3 * Online test in LMS + 0.1 * Participation in discussion on online forum during the online course
Bibliography

Bibliography

Recommended Core Bibliography

  • Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
  • Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
  • Rhetoric in European Culture and Beyond, Karolinum Press, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=2057512.
  • Theories and Models of Communication, edited by Paul Cobley, and Peter J. Schulz, De Gruyter, Inc., 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1108066.

Recommended Additional Bibliography

  • Communication and Organizational Knowledge : Contemporary Issues for Theory and Practice, edited by Heather E. Canary, and Robert D. McPhee, Routledge, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=547335&query=Communication+and+Organizational+Knowledge+%3A+Contemporary+Issues+for+Theory+and+Practice
  • Mangion, Claude. Philosophical Approaches to Communication, Intellect Books Ltd, 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=685164.
  • Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-Tail, edited by Scheinbaum, Angeline Close, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=957949&query=social+media+theory#
  • Public Relations and Communication Management in Europe : A Nation-by-nation Introduction to Public Relations Theory and Practice, edited by Betteke van Ruler, and Dejan Vercic, De Gruyter, Inc., 2004. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=325663&query=communication+theory#
  • Solomon, Denise, and Jennifer Theiss. Interpersonal Communication : Putting Theory into Practice, Routledge, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1101332.
  • The Handbook of Media and Mass Communication Theory, edited by Robert S. Fortner, and P. Mark Fackler, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1650862.
  • Warren, T.L. Cross-Cultural Communication: Perspectives in Theory and Practice / Thomas L. Warren. – Oxon; New York: Routledge: Taylor & Francis Group, 2017. – (Baywood's Technical Communications Series / ser. ed.: Charles H. Sides). – Текст: электронный // DB ProQuest Ebook Central (ebrary) [сайт].