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Regular version of the site
Bachelor 2019/2020

Business Communication

Type: Elective course (Public Administration)
Area of studies: Public Administration
When: 4 year, 1, 2 module
Mode of studies: offline
Language: English
ECTS credits: 5

Course Syllabus


This syllabus is developed to be used by course leaders and students of the 4th year of the bachelor programme “Public and Municipal Administration” (code of the field 38.04.04), studying this course as an elective course in English. Communication is probably one of the most frequently cited sources of interpersonal conflict when it is poorly carried out. It is equally an important lifeline in every organization. Many of the problems that occur in organizations are the direct result of people failing to communicate. The capacity to communicate effectively with constituents is a fundamental function of modern governance. Communications of a public sector organization with the public is essential to achieve organizational goals. Government produces a lot of information and distributes it through many different channels. Messages are aimed for different recipients – general publics, constituent groups, legislators, private sector etc. and are transmitted by press releases, reports, media interviews etc. In the course we will define the main areas of responsibility in the professional communications in public sector organizations, identify the meaning of communications, define the objectives that communications are designed to achieve and analyze the communication technics. The main provisions of the discipline form the communicative competence of the student and influence his successful development and presentation of his knowledge in all disciplines of the curriculum, as well as at the state examination and presentation of the final qualifying work.
Learning Objectives

Learning Objectives

  • The main objective of the course is to study the theory and practice of business communivations, to master the skills of communication behaviour in pubic organizations
Expected Learning Outcomes

Expected Learning Outcomes

  • To understand the meaning of communication
  • To learn major theories of communications
  • Be able to understand major filters in communicating with people in organizations
  • Understand and think about key elements of communications - key audience, structure and content .
  • Understand different types of communications according to organizational types.
  • Be aware of communicational flows in organizations.
  • Learn different types of organizational climate.
  • To understand reasons of public sector communications
  • Be able to create/analyze organiational mandate
  • Be able to identidy try to identify and describe overall communication objective(s), output objectives, outtake objectives, outcome objectives
  • Understand key types of internal communications.
  • Be able to create different messages for different organizational purposes.
  • Be able to create different typres o f written documents
  • Understand principles of a clear writing in otganizations
  • Understand key elements of communicative strategy
  • Be able to create a communication plan.
  • Ability to analyze the audience and / or communication partner and apply adequate methods of attracting and maintaining attention, technology of self-presentation and public speaking, conducting business talks
  • Understand main communicational skills necessary for leaders
  • Be able to present own ideas or projects
Course Contents

Course Contents

  • Theoretical basis of Communications
    Understanding of Communication. Three major theories of communication. Four major functions of Communication within organizations. Forms and typres of Communications. Key elements of communications. Barriers and filters of communications
  • Communications in Organizations
    Features of organizations - social arrangements, collective goals, controlled performance. Different types of orgnizations and types of communications. Directions of communication flows. Communication climate. Organization s Communication.
  • Public Sector Communications
    Reasons for government to communicate with citizens. Objectives and principles of public communications. Model of assessing effeiciency of organizational communications. Core elements of the public sector communications function. Substantive and procedural domains of understanding communications. Communication Function of Government
  • Internal Organizational Communications
    Benefits of effective internal communication. The main principles of effective internal communication. Chanels, tools and tactics of internal communications. Types of internal communications.
  • Written Communications
    Wtah are written communications? Types of written documents. Clear writing.
  • Communication Strategy
    What is a strategy? The difference between business and public sector organizations. Developing a Vision and a Mission. Communicating values. A communicative strategy.
  • Self-presentation in communication in public and business sectors
    Understanding of basic methods of se;f-presentation. Role and outcomes of self-presentation in the professional communication.
  • Leadership and communication. Emotional intellect and communication
    Understanding of the role of communicational skills for modern leaders. Leadership practices.
Assessment Elements

Assessment Elements

  • non-blocking Home assignments
  • non-blocking Group Presentations
  • non-blocking Final Project
  • non-blocking Mid term Control
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.4 * Final Project + 0.2 * Group Presentations + 0.2 * Home assignments + 0.2 * Mid term Control


Recommended Core Bibliography

  • Communication strategy. (2019). https://doi.org/10.5281/zenodo.2602688
  • Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
  • FitzPatrick, L., & Valskov, K. (2014). Internal Communications : A Manual for Practitioners. London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816423
  • International Association of Business Communicators, & Gillis, T. L. (2011). The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership (Vol. 2nd ed). San Francisco, Calif: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=363478
  • Sellnow, T. L., & Littlefield, R. S. (2015). Risk and Crisis Communication : Navigating the Tensions Between Organizations and the Public. Lanham: Lexington Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1080285
  • Обучение самопрезентации : учеб. пособие, Михайлова, Е. В., 2006
  • Спивак В. А. - ДЕЛОВЫЕ КОММУНИКАЦИИ. ТЕОРИЯ И ПРАКТИКА. Учебник для академического бакалавриата - М.:Издательство Юрайт - 2019 - 460с. - ISBN: 978-5-9916-3684-1 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/delovye-kommunikacii-teoriya-i-praktika-426318

Recommended Additional Bibliography

  • Giffin, J., & Willis, L. (2009). Business Communication Skills: Self-Marketing and Discussion Skills. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.543D151D
  • Smith, L., & Mounter, P. (2008). Effective Internal Communication (Vol. 2nd ed). London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=237706
  • Власть коммуникации, Кастельс (Кастеллс), М., Тылевич, Н. М., 2017
  • Гарнер Б. - Эффективные письменные деловые коммуникации - Издательство "Манн, Иванов и Фербер" - 2014 - 208с. - ISBN: 978-5-91657-940-6 - Текст электронный // ЭБС ЛАНЬ - URL: https://e.lanbook.com/book/62355
  • Деловое общение : нормы, риторика, этикет: учеб. пособие для вузов, Колтунова, М. В., 2005
  • Деловые и межкультурные коммуникации : учебник для вузов, Таратухина, Ю. В., Авдеева, З. К., 2014