Bachelor
2019/2020
Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
Type:
Elective course (Management)
Area of studies:
Management
Delivered by:
Department of General and Strategic Management
Where:
Graduate School of Business
When:
4 year, 1-3 module
Mode of studies:
distance learning
Language:
English
ECTS credits:
2
Contact hours:
2
Course Syllabus
Abstract
Author, lecturer Dan Stotz, Director, Online Executive Education, David Kirkland, M.S. Lead Instructional Designer This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality.
Learning Objectives
- In this project-centered course, students will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. Students are supposed to learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. The final completed polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity shouldbe presented in both a one-page document and a 10-minute video presentation.
Expected Learning Outcomes
- To be able to identify customer segments
- To know value propositions
- To know channels and customer relationships
- To know revenue streams and key resources
- To understand key activities and key partnerships
- To know the cost structure
- To be able to present the business model
Course Contents
- Бизнес-модель Канвас: инструмент для предпринимателей и новаторов (проектно-ориентированный курс)The Business Model Canvas: A Tool for Entrepreneurs and Innovators The Customer Segments The Value Propositions Channels and Customer Relationships Revenue Streams and Key Resources Key Activities and Key Partnerships The Cost Structure Presenting the Business Model
Interim Assessment
- Interim assessment (3 module)0.7 * Coursera grade + 0.3 * Discussion with the lecturer
Bibliography
Recommended Core Bibliography
- Business Model Canvas Fashion Busana Muslim Di Jakarta. (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E555DAC1
- Marbaise, M. (2016). The Business Model Canvas : Let Your Business Thrive with This Simple Model. [Place of publication not identified]: 50Minutes.com. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1491733
Recommended Additional Bibliography
- Построение бизнес - моделей, Остервальдер, А., 2015