Bachelor
2019/2020
Entrepreneurship 2: Launching your Start-Up
Type:
Elective course (Management)
Area of studies:
Management
Delivered by:
Department of General and Strategic Management
Where:
Graduate School of Business
When:
4 year, 1-3 module
Mode of studies:
distance learning
Language:
English
ECTS credits:
2
Contact hours:
2
Course Syllabus
Abstract
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real- world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies. Author, lecturer Kartik Hosanagar, Professor of Wharton School, Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division, Simon and Midge Palley Professor of Management.
Learning Objectives
- The course is designed to provide a student with a comprehensive overview of the critical components of creating a start-up.
Expected Learning Outcomes
- Brand management knowledge.
- Ability to choose advisors.
- Understanding of strategic management concepts.
Course Contents
- Launching Start-UpIn this course essential components to launch a product are described, issue of building the team is raised. Differences between patents, intellectual property, and trade secrets are observed. Theories of social networks are compared. A variety of proven strategies to set the venture up for success are examined. Existing resources in the entrepreneurial ecosystem are analyzed.
Interim Assessment
- Interim assessment (3 module)0.7 * Оценка за курс на Coursera + 0.3 * Собеседование с академическим руководителем
Bibliography
Recommended Core Bibliography
- Стартап: Настольная книга основателя / Бланк С.М., Дорф Б., - 3-е изд. - М.:Альпина Пабл., 2016. - 616 с.: ISBN 978-5-9614-5027-9 - Режим доступа: http://znanium.com/catalog/product/924002
Recommended Additional Bibliography
- Четыре шага к озарению: Стратегии создания успешных стартапов / Бланк С. - М.:Альпина Пабл., 2016. - 368 с.: ISBN 978-5-9614-4645-6 - Режим доступа: http://znanium.com/catalog/product/926475