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Master 2019/2020

Marketing management in retailing. Customer behavior and customer experience management

Type: Compulsory course (Retail Management)
Area of studies: Management
When: 1 year, 1-4 module
Mode of studies: Blended
Instructors: Olga Konstantinovna Oyner (delivers lectures), Elena Panteleeva (conducts seminars)
Master’s programme: Менеджмент в ритейле
Language: Russian
ECTS credits: 11