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Regular version of the site
Bachelor 2019/2020

Core Management Concepts

Area of studies: Economics
When: 4 year, 1-4 module
Mode of studies: offline
Instructors: Valentina Kuskova
Language: English
ECTS credits: 10

Course Syllabus

Abstract

This course is an introductory course in management, design to familiarize undergraduate students with the general concepts and theoretical foundations of the field of management. The students will become familiar with broad areas of management and develop the fundamental skills required to effectively manage self and others, develop strategy for companies and make them competitive globally. The course is fully compliant with the Core Management Concepts course guide of University of London. This course is about management. Specifically, we will focus on certain management competencies and behaviors that lead to positive organizational outcomes. The course foundation is rooted in the understanding of the firm and role of labor, firm management, human resources, importance of accounting and finance, and performance management. A large portion of the course will be devoted to these topics as they are essential to formulation of the firm’s business strategy. Strategic Management is concerned with the pursuit of a successful long-term competitive position of an organization. Strategy defines a desired objective and communicates what will be done, by whom, how, for whom, and why the output is valuable. This section of the course aims to help you understand and apply key strategic management concepts and frameworks in the pursuit of sustainable competitive advantage. This course focuses on three key areas: organizational analysis, contemporary strategic management, and decision-making. Ensuring the firm’s competitiveness is at the heart of marketing. Though marketing has grown into a discipline of its own, the basic foundation of marketing is an important part of this course. We will examine both the theoretical aspects and the development of practice in this discipline. In addition to theoretical concepts, this course will also provide ample opportunities for development of practical management skills. Several recent large-scale research efforts, by the Gallup Company and others, have been very useful in identifying what good managers do that others do not. That research reveals that the best managers generally do several things consistently better than their counterparts: (1) display interpersonal effectiveness (i.e., organization, time management, and persuasive communication); (2) select, motivate and coach top performers and teams; (3) create a culture of high expectations that rewards and celebrates success (i.e., leadership). It can (and often is) made a lot more complicated than that, but it need not be. The keys to good management are managing yourself effectively, picking good colleagues and coaching them well, motivating people to care and do their best, and creating a climate where people work together and win. It all sounds quite simple and our experience is that younger students therefore sometimes mistakenly view those competencies as “common sense,” or easy to master, or just part of one’s personality. That is nonsense. The reality is that good managers are the exception, not the rule, and nearly 60% of employees today report that they are dissatisfied with their current manager. Moreover, more promising business careers derail because of managerial deficiency than any other reason. Pre-requisites: ICEF Course “Management in Global Context” or instructor’s permission.
Learning Objectives

Learning Objectives

  • To give students a thorough grounding in the key management sub-disciplines
  • To provide an overview of the development of these disciplines
  • To illustrate the disciplinary anchors of these disciplines in sociology, psychology and economics
Expected Learning Outcomes

Expected Learning Outcomes

  • • Develop and demonstrate a deep understanding of the key theoretical management concepts. Apply these concepts to specific business situations.
  • • Analyze and evaluate managerial tools such as balance sheets and marketing plans.
  • • Explain the relevance of social science to business practice.
  • • Define and resolve problems, and recognize the most common decision errors and make tough decisions in an ethically conscious and competent way.
  • • Use an understanding of the factors that motivate performance and commitment to diagnose organizational situations and help create motivational contexts.
  • • Help a team produce superior outcomes and overcome common dysfunctions like “groupthink,” social loafing, and free riders.
  • • Diagnose and intervene in conflict situations in a productive way.
  • • Work within a team to analyze real business problem(s) and make substantive recommendations for improvement.
  • • Build expertise at spotting the internal and external factors that lead to a firm’s strategic choices
  • • Become familiar with the tools managers use to develop and implement business/corporate strategies
  • • Understand why some strategies fail, while others lead to long term success for a firm
  • • Apply the knowledge you gain about business strategies to your own careers
  • Apply the principles of social learning to increase self-awareness, acquire new skills and manage time and stress more effectively.
Course Contents

Course Contents

  • Introduction Management and the Firm Taylorism, Motivation, and Performance The Rise and Decline of Labour The Rise of Human Resource Management Origins of Management Science Accounting, finance and the firm Management accounting: Decentralization and performance measurement Financial accounting Modern Portfolio Theory Security analysis and valuation The Origins of Modern Strategy
  • Understanding Organisational Structures Analysis of Organisations Contemporary Strategic Management Strategy and Decision Making The Origins of Marketing: The Development of the Theory The Origins of Marketing: The Development of the Practice Future Challenges for Marketing in the Digital Age and the role of Branding
Assessment Elements

Assessment Elements

  • non-blocking in-class and take-home written assignments
  • non-blocking exam
    Экзамен проводится в письменной форме с использованием асинхронного прокторинга. Экзамен проводится на платформе https://hse.student.examus.net). К экзамену необходимо подключиться за 10 минут до начала. Проверку настроек компьютера необходимо провести заранее, чтобы в случае возникших проблем у вас было время для обращения в службу техподдержки и устранения неполадок. Компьютер студента должен удовлетворять требованиям: 1. Стационарный компьютер или ноутбук (мобильные устройства не поддерживаются); 2. Операционная система Windows (версии 7, 8, 8.1, 10) или Mac OS X Yosemite 10.10 и выше; 3. Интернет-браузер Google Chrome последней на момент сдачи экзамена версии (для проверки и обновления версии браузера используйте ссылку chrome://help/); 4. Наличие исправной и включенной веб-камеры (включая встроенные в ноутбуки); 5. Наличие исправного и включенного микрофона (включая встроенные в ноутбуки); 6. Наличие постоянного интернет-соединения со скоростью передачи данных от пользователя не ниже 1 Мбит/сек; 7. Ваш компьютер должен успешно проходить проверку. Проверка доступна только после авторизации. Для доступа к экзамену требуется документ удостоверяющий личность. Его в развернутом виде необходимо будет сфотографировать на камеру после входа на платформу «Экзамус». Также вы должны медленно и плавно продемонстрировать на камеру рабочее место и помещение, в котором Вы пишете экзамен, а также чистые листы для написания экзамена (с двух сторон). Это необходимо для получения чёткого изображения. Во время экзамена запрещается пользоваться любыми материалами (в бумажном / электронном виде), использовать телефон или любые другие устройства (любые функции), открывать на экране посторонние вкладки. В случае выявления факта неприемлемого поведения на экзамене (например, списывание) результат экзамена будет аннулирован, а к студенту будут применены предусмотренные нормативными документами меры дисциплинарного характера вплоть до исключения из НИУ ВШЭ. Если возникают ситуации, когда студент внезапно отключается по любым причинам (камера отключилась, компьютер выключился и др.) или отходит от своего рабочего места на какое-то время, или студент показал неожиданно высокий результат, или будут обнаружены подозрительные действия во время экзамена, будет просмотрена видеозапись выполнения экзамена этим студентом и при необходимости студент будет приглашен на онлайн-собеседование с преподавателем. Об этом студент будет проинформирован заранее в индивидуальном порядке. Во время выполнения задания, не завершайте Интернет-соединения и не отключайте камеры и микрофона. Во время экзамена ведется аудио- и видео-запись. Процедура пересдачи проводится в соотвествии с нормативными документами НИУ ВШЭ.
  • non-blocking UoL exam
    UoL exam is not included in overall grade.
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.7 * exam + 0.3 * in-class and take-home written assignments
  • Interim assessment (4 module)
    0.35 * exam + 0.15 * in-class and take-home written assignments + 0.5 * Interim assessment (2 module)
Bibliography

Bibliography

Recommended Core Bibliography

  • Understanding management : the social science foundations, Willman P., 2014

Recommended Additional Bibliography

  • John Burns, Martin Quinn, Liz Warren, & João Oliveira. (2013). Management Accounting. Portugal, Europe. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.8F4ABDD7