2019/2020

Digital Economy: Trends and Developments

Type: Mago-Lego

Delivered by: Department of Finance

When: 4 module

Instructors: Vitalii Sergeevich Lipatnikov

Language: English

ECTS credits: 3

Contact hours: 32

Course Syllabus

Abstract

The discipline is focused on substance and different models of digital economy functioning. Students will gain knowledge on what main technologies of digital economy are identified, developed, organized and implemented in the world and Russian organizations. The course includes topics covering different aspects of not only digital economy's main players efficiency evaluation, but, as well as, the different aspects of their integration. The discipline aims to provide students with the understanding how to generate, maintain, and develop digital technologies in organizations. Thus discipline also introduces students to the specifics of digital economy’s risks for traditional organizations. The course is aimed mostly at macro and meso level of business activities, though other fields of this very important part of economic and social life are also considered.

Learning Objectives

• Understand the basic principles of Digital Economy.
• Know main technologies of Digital Economy, the role of them in a company’s functioning.
• Analyse the influence of Digital Economy on world economy.
• Able to evaluate risks of Digital Economy’s functioning.
• Understand perspectives and problems of using digital technologies.

Expected Learning Outcomes

• To develop skills of using the analytical apparatus necessary for the purposes of digital management and preparing presentations about digital projects.
• To set of theoretical knowledge necessary to understand the nature of digital technologies and to effectively manage their implementation.
• To set of theoretical knowledge necessary to understand the nature of digital business and to effectively manage digital companies and digital projects.
• To understand main features of digital economy and to know ethical values that are central in digital economy revolution.
• To be able to find new opportunities on Digital Economy.

Course Contents

• Nature of Digital Economy
  Nature of Digital Economy. Predecessors of Digital Economy. Stages of Evolution of Digital Economy. Why did Digital Economy emerge.
• Technological Basis of Digital Economy
  Main Digital Technologies: Essence, Spheres of Implementation, Perspectives.
• Digital Economy Market Players
  Main Types of Digital Economy Market Players: Specific Features, Behaviour, Goals.
• Business Models of Digital Economy
  Main Types of Digital Economy Business Models. Business Strategies of Different Types of Digital Economy Market Players.
• Digital Economy & Traditional Companies
  Digital Technologies as a Risk Factor for Traditional Companies. Business Models of Traditional Companies in Digital economy. Possible Models of Coexistence of Digital and Traditional Companies.
• Prospects for Development of Digital Economy in Different Countries
  Local Models of Evolution of Digital Economy. Local Models of Regulation of Digital Economy. Digital Economy: Global and Local Dimensions

Assessment Elements

• Homework
• Exam
  The exam is to be held in oral form on the Zoom online platform. It is necessary to login according to the schedule of answers sent by the lecturer to students' corporate mail on the eve of the exam. Student’s computer should meet the following requirements: the presence of a working camera and microphone, support for Zoom. To participate in the exam, student is obliged to: upload a profile photo, turn camera and microphone on, come to the exam according to the exact schedule, when you answer, turn on the camera and microphone. During the exam it is forbidden to: turn off the camera, use notes and tips. If connection failure is less than a minute, It will be regarded as a brief connection break. If connection failure will be minute and more, it will be regarded as a longer connection break and will entail the exam cessation. The retake procedure is identical to the exam procedure.

Interim Assessment

• Interim assessment (4 module)
  0.5 * Exam + 0.5 * Homework

Bibliography

Recommended Core Bibliography

• Peitz, M., & Waldfogel, J. (2012). The Oxford Handbook of the Digital Economy. Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.oxp.obooks.9780195397840

Recommended Additional Bibliography

• Chen, Y., & Wang, L. (Tarry). (2019). Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges. Journal of Marketing, 83(5), 28–31. https://doi.org/10.1177/0022242919868470
• Digital technology and marketing management capability: achieving growth in SMEs. (2017). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.553CE17
• Gernreich, C. C., Jaspert, D., Ebel, M., & Pöppelbuß, J. (2019). Teaching Digital Business Model Innovation Using the Design Thinking Approach. Proceedings of ISPIM Conferences, 1–17. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136078554
• Jeremy Swinfen Green, & Stephen Daniels. (2019). Digital Governance : Leading and Thriving in a World of Fast-Changing Technologies. [N.p.]: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2269507
• Kahin, B., & Brynjolfsson, E. (2000). Understanding the Digital Economy : Data, Tools, and Research. Cambridge, Mass: The MIT Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=78214
• Sociocultural transitions and developmental impacts in the digital economy of impact sourcing. (2017). https://doi.org/10.1111/isj.12149