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Master 2019/2020

Communicative management in contemporary transnational corporations

Area of studies: Linguistics
When: 1 year, 3, 4 module
Mode of studies: Full time
Instructors: Denis Zubalov
Master’s programme: Языковая политика в условиях этнокультурного разнообразия
Language: English
ECTS credits: 6

Course Syllabus

Abstract

This course is designed for MA students enrolled in the postgraduate programme “Language Policy in the Context of Ethnocultural Diversity”. Globalization processes are intrinsically linked to the frequent movement of people belonging to different cultural traditions, which in turn contributes to the development of linguistic diversity. This is especially noticeable in large metropolitan areas and is reflected in various aspects of city life. In this course we will examine one of the aspects of a multilingual city - a language practice carried out in the workplace. The modern place of work in transnational corporations has long become international and multilingual (Angouri, 2014). It is important to note that this course will focus on various aspects of language policy and the nature of its implementation in transnational corporations. We will also analyze several cases in which we will consider the impact of language ideologies as well as language commodification on the multilingual language behavior of groups in the workplace in countries such as the UK, Denmark, the Scandinavian countries, Australia.
Learning Objectives

Learning Objectives

  • Learning Objectives: to familiarize students with the field of sociolinguistics of work; to teach students how to analyze multilingual speech patterns found in the workplace. By the end of the course students will have: learnt about major research directions in language at work; analyzed cases studies that involve linguistic practices in transnational corporations.
Expected Learning Outcomes

Expected Learning Outcomes

  • To familiarize students with the course structure and with the field of sociolinguistics of work.
  • To teach students how to analyze multilingual speech patterns found in the workplace and in transnational corporations.
  • To familiarize students with the role of migrant workers in transnational corporations and with the relevant cases studies that involve linguistic practices.
  • To teach students to be able to discern the types of major research directions in the intercultural communication and language ideology.
  • To familiarize students with several cases in which we will consider the impact of language ideologies as well as language commodification on the multilingual language behavior of groups in the workplace in countries such as the UK and Australia.
  • To familiarize students with several cases in which we will consider the impact of language ideologies as well as language commodification on the multilingual language behavior of groups in the workplace in countries such as the Scandinavian countries, Denmark.
Course Contents

Course Contents

  • 1.
    Introduction – language at work.
  • 2.
    New developments and trends in theories about language practices in transnational corporations.
  • 3.
    Migrant workers and language practices.
  • 4.
    Language ideologies and work practices. Mid-term exam.
  • 5.
    Case studies: language at work in the UK and Australia.
  • 6.
    Case studies: language at work in Denmark and Scandinavian countries.
  • 7.
    Final exam.
Assessment Elements

Assessment Elements

  • non-blocking Participation
  • non-blocking Mid-term exam
  • non-blocking Final exam
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.5 * Final exam + 0.3 * Mid-term exam + 0.2 * Participation
Bibliography

Bibliography

Recommended Core Bibliography

  • An Introduction to Language Policy: Theory and Method [Электронный ресурс] / ed. by Thomas Ricento; БД ebrary. – Malden: Blackwell Publishing, 2006. – 372 p. - Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=238355&query=language+policy
  • Bilingualism, Multilingualism, Globalization and Superdiversity: Toward Sociolinguistic Repertoires. (2017). Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.tilburguniversity.edu.publications.a953a209.d7e4.4b1f.8791.3cf581c09aa1
  • Hymer, S. (1970). The Efficiency (Contradictions) of Multinational Corporations. American Economic Review, 60(2), 441–448. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=20583826
  • Johnson, S. A., & Milani, T. M. (2010). Language Ideologies and Media Discourse : Texts, Practices, Politics. London: Continuum. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=344278
  • Kraus, P. A., & Grin, F. (2018). The Politics of Multilingualism : Europeanisation, Globalisation and Linguistic Governance. Amsterdam: John Benjamins Publishing Company. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1868797
  • Piller, I. (2017). Intercultural Communication : A Critical Introduction (Vol. Second edition). Edinburgh: EUP. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1585003

Recommended Additional Bibliography

  • Cenoz, J., Zenotz, V., & Gorter, D. (2014). Minority Languages and Multilingual Education : Bridging the Local and the Global. Dordrecht: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=659857
  • Coupland, N. (2010). The Handbook of Language and Globalization. Malden, Mass: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=330498
  • Heusala, A.-L., & Aitamurto, K. (2017). Migrant Workers in Russia : Global Challenges of the Shadow Economy in Societal Transformation. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1360414
  • Johnson, D.C. Language Policy [Электронный ресурс] / David Cassels Johnson; БД ebrary. – New York: Palgrave Macmillan, 2013. – 291 p. - Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1431382&query=language+policy. – Загл. с экрана.
  • Levine, M. (2005). Globalization in the MENA and Europe: Culture, economy and the public sphere in a transnational context. Journal of Muslim Minority Affairs, 25(2), 145–170. https://doi.org/10.1080/13602000500350306
  • Mesthrie, R. (2011). The Cambridge Handbook of Sociolinguistics. Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=400558
  • Tatiana Seregina, Svetlana Zubanova, Viktor Druzhinin, & Guzalia Shagivaleeva. (2019). The Role of Language in Intercultural Communication. Space and Culture, India, (3). https://doi.org/10.20896/saci.v7i3.524
  • The Multinational Enterprise (RLE International Business) Dunning, John H. Routledge 2012