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Regular version of the site
Bachelor 2020/2021

Business Communications

Type: Elective course (Marketing and Market Analytics)
Area of studies: Management
When: 4 year, 3 module
Mode of studies: offline
Instructors: Джаши Марина Энриковна, Anna Di Nardo, Пименова Софья Сергеевна
Language: English
ECTS credits: 4

Course Syllabus

Abstract

In today’s business, professional and personal life communication is one of the most vital skills to develop. Your effectiveness in communicating ideas, instructions and thoughts is the key to your success, especially in business. Business Communication is designed to introduce you to skills and practices that will help you communicate and develop communication strategy for yourself in business and/or in your professional life. We will explore how to communicate in written and oral form, in different settings and with different purposes, and in various cultural environments. We will practice some of the fundamentals of business writing, including memoranda, email, business letters, and discuss how to be persuasive and engaging in these writings. Additionally, we will explore oral presentation as it exists in different professional contexts and settings.
Learning Objectives

Learning Objectives

  • Understand business communication concepts that serve as a basis for effective communication in a business setting.
  • Understand how to approach internal and external interactions strategically and how to plan for these meetings and events.
  • Develop an understanding of the need to specialize communication approaches to the specific needs of the situation and the participants.
  • Develop the fundamental skills of business communication techniques and the ability to be effective in writing business documents
  • Learn to use standard formats, techniques, and documents to gain credibility in business settings
  • Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts
  • Use e-mail and other forms of digital communications effectively and efficiently
  • Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships
Expected Learning Outcomes

Expected Learning Outcomes

  • Understand business communication concepts that serve as a basis for effective communication in a business setting.
  • Understand how to approach internal and external interactions strategically and how to plan for these meetings and events. Develop an understanding of the need to specialize communication approaches to the specific needs of the situation and the participants
  • Develop the fundamental skills of business communication techniques and the ability to be effective in writing business documents
  • Learn to use standard formats, techniques, and documents to gain credibility in business settings
  • Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts
  • Use e-mail and other forms of digital communications effectively and efficiently
  • Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships
Course Contents

Course Contents

  • Communicating across cultures and forming a global mindset
    What is cross-cultural intelligence ( CQ), why is it such a great asset in the times of change and how to develop it?
  • Intro
    Intro to the concept of the class. Setting the expectations Division into groups for project
  • Communicating in a client-centered way
    How to form a lasting relationship with your clients? Recognizing the difference between a short term gain and a long-term relationship. Why a well thought-out communication and a client-centered approach can save you time and money you won't have to spend on firefighting and problem solving? Case analysis in groups ( 4-5 people).
  • Communicating with different people
    DISC Methodology
  • Communicating with purpose
    How to write a resume and a cover letter, how to reach out to employers, how to prepare for the interviewDiscussion and sharing: who is the employer of your dream. Group work: resume analysis, good and bad practices
  • Everyday business communications
    The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentationsGroup work: make a business idea with your classmates. Нow can you be useful to each other? How to implement an idea at the university.
  • Powerful presentations
    You did it a hundred times. What were you missing all this time?Group work (4-5 people): transforming a boring presentation into an interesting one. Good and bad practice analysis
  • Final class
    Students’ presentations with infographics on topics, covered in the class
Assessment Elements

Assessment Elements

  • non-blocking Group projects
  • non-blocking Participation/engagement in the seminars
  • non-blocking Participation in the class
  • non-blocking Exam
    exam in computer class, off-line
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.2 * Exam + 0.3 * Group projects + 0.2 * Participation in the class + 0.3 * Participation/engagement in the seminars
Bibliography

Bibliography

Recommended Core Bibliography

  • Dale Carnegie Training. (2011). How to Win Friends and Influence People in the Digital Age. Simon & Schuster UK.
  • Dale Carnegie. (2011). How to Win Friends and Influence People in the Digital Age. Simon & Schuster.
  • Kerry Patterson, Joseph Grenny, Ron McMillan, & Al Switzler. (2011). Crucial Conversations Skills. McGraw-Hill Education.
  • Ray Dalio. (2018). Principles. Simon & Schuster.
  • Sherry Turkle. (2015). Reclaiming Conversation : The Power of Talk in a Digital Age. Penguin Books.

Recommended Additional Bibliography

  • Ablonczy-Mihályka, L. (2017). Should Business Actors Behave in the Same Way? Barriers of Internal Corporate Communication in Multicultural Context. International Journal of Arts & Sciences, 10(1), 391–398. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=127758631
  • Gesteland, R. R. (2005). Cross-cultural Business Behavior : Negotiating, Selling, Sourcing and Managing Across Cultures. [Copenhagen, Denmark]: Samfundslitteratur Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=526885