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Course Syllabus

Master 2020/2021

Finance, Fundraising and Crowdfunding

Category 'Best Course for Career Development'
Type: Compulsory course (Arts and Culture Management)
Area of studies: Management
Delivered by: Department of Management
Where: St.Petersburg School of Economics and Management
When: 1 year, 2 module
Mode of studies: offline
Instructors: Ksenia Kuzmina, Elena Rogova
Master’s programme: Art and Culture Management
Language: English
ECTS credits: 3
Contact hours: 24

Course Syllabus

Full Syllabus

Abstract

This course is designed to teach students the basics of: how to manage the finances of your project; how to evaluate your financial performance; where to raise funds for your projects, and how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice. It is deaigned to help you to understand, predict, and use marketing, analytics, and trends to your advantage. Learn how to plan, create, launch, and market a crowdfunding campaign and kickstart your way to success in fundraising.
Learning Objectives

Learning Objectives

  • To understand how to manage finances
  • To evaluate financial performance of your project
  • To manage a crowdsourcing campaign
Expected Learning Outcomes

Expected Learning Outcomes

  • The student understands main principles of finance and how to use them for arts and cultural projects
  • The student knows basic financial ratios and can calculate them
  • The student may apply investment decisions criteria to specific projects
  • The student may use basic techniques of financial planning and budgeting
  • The students knows main sources of funding, their limitations and risks
  • The student makes choice of project's funding considering its limitations and risks
  • The student knows best practices of partnership between companies and nonprofit organizations and can apply them
  • The student knows main platforms and can make a choice for a specific project
  • The student is able to run and manage a crowdfunding campaign
Course Contents

Course Contents

  • Basics of financial activities. How to manage finances of your project
    Three main questions of Finance. Financial activities - investments, fundings, cash flows management. Principles of finance and their application to cultural projects
  • Financial performance and its indicators
    Financial indicators and their relationships. Financial performance. Financial safety. Criteria for investment decision-making. Financial planning and budgeting
  • Crowdfunding activities in Arts and Cultural projects
    Crowdfunding. Main platforms. Organization of a crowdfunding campaign. Social investments: organizations, that aggregate social investments; organizations, that support social investments.
  • Sources of funding and fundraising
    Basic sources of project funding, their limitations and risks. Choice of funding. Fundraising campaign. Effective fundraising activities; major and minor donors; grants. Collaboration with for-profit organizations: best practices of partnership between companies and nonprofit organizations.
Assessment Elements

Assessment Elements

  • non-blocking Home Assignment 1. Problem solving assignment
  • non-blocking Home Assefnment 2. Fundraising application
  • non-blocking Home assignment 3. Preparation of crowdsourcing campaign
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * Home Assefnment 2. Fundraising application + 0.4 * Home Assignment 1. Problem solving assignment + 0.3 * Home assignment 3. Preparation of crowdsourcing campaign
Bibliography

Bibliography

Recommended Core Bibliography

  • Principles of corporate finance, Brealey, R.A., 2016
  • Strategic entrepreneurial finance: from value creation to realization, Klonowski, D., 2015
  • Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207

Recommended Additional Bibliography

  • Cumming, D., & Johan, S. A. (2020). Crowdfunding : Fundamental Cases, Facts, and Insights. Academic Press.
  • Finance for managers, Abascal, E. M., 2012
  • Gabe Cooper, & Mckenna Bailey. (2020). Responsive Fundraising : The Donor-centric Framework Helping Today’s Leading Nonprofits Grow Giving. liberalis.
  • Laura Lotti. (2016). Contemporary art, capitalization and the blockchain: On the autonomy and automation of art’s value. Finance and Society, 2(2), 96–110. https://doi.org/10.2218/finsoc.v2i2.1724
  • Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.
  • Snowball, J. D. (2005). The economic valuation of cultural events in developing countries : combining market and non-market valuation techniques at the South African National Arts Festival /.
  • Survey on access to finance for cultural and creative sectors : evaluate the financial gap of different cultural and creative sectors to support the impact assessment of the creative Europe programme / European Commission. Project team: Isabelle De Voldere ... Idea Consult. (2013).