Master 2020/2021

Research Seminar "Project Seminar"

Type: Compulsory course

Area of studies: Business Informatics

Delivered by: Department of Business Informatics

Where: Graduate School of Business

When: 1 year, 4 module

Mode of studies: offline

Instructors: Mikhail Pototsky

Master’s programme: Big Data Systems

Language: English

ECTS credits: 3

Contact hours: 24

Course Syllabus

Abstract

Research seminar "Corporate and IT Strategy" is targeted to gaining practical experience on usage of key strategic concepts and ability to see and realize student’s role and contribution into achieving strategic goals of the organization the student is currently working for.

Learning Objectives

• Ability to envision strategic benefits from the application of IT/Digital technologies
• Ability to represent key IT capabilities in terms of business value enabling/driving a corporate strategy (based on cases discussed at the seminar)
• Ability to draw up principle aspects of IT Strategy on Corporate strategy
• Ability to realize student’s role and contribution into achieving strategic goals of the organization the student is currently working for

Expected Learning Outcomes

• Student should gain practical experience in ability to articulate and develop key aspects of IT-driven/contributed corporate strategy and, as a result, move forward in ability to understand business and define principle connections between business and IT

Course Contents

• M. Porter. Structural analysis of strategies and types of strategies. Case studies
• Case Otis. Case analysis
• G.Minzberg. Strategy – types of strategy and approaches
• University of Chicago Booth School of Business Planning Model
• Netflix case. Case analysis
• Scenario Planning. Class assignment
• FoodTech. Delivery Club, Yandex.Eda, X5 e-initiatives, etc. Case analysis
• Blue Oceans Strategy

Assessment Elements

• Individual activity at class discussions
• Team assignments at classwork
• Exam (Seminar’s consulting project presentation)

Interim Assessment

• Interim assessment (4 module)
  0.5 * Exam (Seminar’s consulting project presentation) + 0.1 * Individual activity at class discussions + 0.4 * Team assignments at classwork

Bibliography

Recommended Core Bibliography

• David A. Garvin, & Lynne C. Levesque. (2005). Note on Scenario Planning. HBP Education Case Study Collection.
• Michael E. Porter. (1975). Note on the Structural Analysis of Industries. HBP Education Case Study Collection.
• Mintzberg, H. (1994). The Fall and Rise of Strategic Planning. Harvard Business Review, 72(1), 107–114.

Recommended Additional Bibliography

• Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant: Vol. [Academic Subscription]. Harvard Business Review Press.
• Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant: Vol. Expanded edition. Harvard Business Review Press.