2020/2021

Business Models

Type: Mago-Lego

Delivered by: Department of Finance

When: 4 module

Instructors: Vitalii Sergeevich Lipatnikov, Mikhail G. Nazarov

Language: English

ECTS credits: 3

Contact hours: 32

Course Syllabus

Abstract

The course offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model.

Learning Objectives

• The discipline aims to provide students with the understanding how to generate, maintain, and develop business models in companies.

Expected Learning Outcomes

• Understanding the basic principles of Business Modelling
• Defining 3 pillars of Business Model, the role of them in a company’s functioning.
• Analyzing the influence of Value Proposition and Value Architecture on companies possibilities

Course Contents

• What is Business Model?
  The 3 components of a business model. Business model vs. strategy. Other business model frameworks.
• The 3 Pillars of Business Model
  Value Proposition. Value Architecture. Profit Equation.
• Directions for the Value Proposition and Value Architecture
  Revenue stream. Non-clients. Third party. Technology. Value chain. Resources and competencies.

Assessment Elements

• Homework
  Presentations the results by home tasks
• Exam
  Final presentation of student team’s project

Interim Assessment

• Interim assessment (4 module)
  0.5 * Exam + 0.5 * Homework

Bibliography

Recommended Core Bibliography

• Alexander Osterwalder, Yves Pigneur, & Christopher L. Tucci. (2005). Clarifying Business Models: Origins, Present and Future of the Concept. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9253EA35

Recommended Additional Bibliography

• Afuah, A. (2018). Business Model Innovation : Concepts, Analysis, and Cases. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1907925
• Alexander Osterwalder, Er Osterwalder, Mathias Rossi, & Minyue Dong. (2002). The Business Model Handbook for Developing Countries. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.63A7BE39