Master
2020/2021
Digital Platforms and Ecosystems of Modern Business
Type:
Elective course
Area of studies:
Business Informatics
Delivered by:
Department of Business Informatics
Where:
Graduate School of Business
When:
1 year, 3, 4 module
Mode of studies:
offline
Instructors:
Nikolay Kazantsev
Master’s programme:
Big Data Systems
Language:
English
ECTS credits:
5
Contact hours:
40
Course Syllabus
Abstract
Digital platforms are widely observed in modern economies. These are inter-organizational information systems that match buyers and sellers directly in retail (Amazon, Alibaba) and social media (Facebook) to name a few. There is a plenty of evidence how the platforms, thanks largely to technology, shift companies from conventional economy to digital economy, where companies are able to better utilize their capital assets, reduce idle capacities and get more work. For companies platforms trigger and coordinate inter-firm collaborations, which create ecosystems, here companies cooperate for value creation and compete for value capture. For workers, the platforms create conditions for decentralized work and coordination of their freelancing activities. To thrive and prosper in digital economy the new generation of managers and entrepreneurs need deeper understanding about the mechanisms of value creation underpinning the samples of existing digital platforms and abilities to visualise to plan their integration into new platforms. Drawing from cases from variety of business sectors, students will analyse the barriers, benefits and opportunities of joining the platform business from existing theoretical and practical perspectives, such as two-sided networks, information asymmetry, value chains and system dynamics. Students will interact with major firms represented on the Russian market who has enabled platform strategies and learn how to use a set of frameworks and tools to analyse existing platform businesses and to develop strategies to launch new ones.
Learning Objectives
- Training students skills in an academic work, including preparation and carrying out scientific projects, writing scientific papers in digital platforms & ecosystems
- Training scientific discussion and presentation of ideas, concepts, research results, projects and research papers
- Training methods and skills in scientific forecasting for definition of technological trends in the field of information technologies
Expected Learning Outcomes
- Знакомство с основными вехами развития предмета
- Знакомство с основными понятиями sharing economy
- Знакомство с типами цифровых платформ
- Знакомство с основными теориями объясняющими функционирование платформ
- Знакомство с основными теориями объясняющими функционирование платформ (продолжение)
- Симуляция развития экосистемы вокруг платформы
- Симуляция развития экосистемы вокруг платформы( системная динамика)
- Знакомство с моделями бизнеса с применением цифровых платформ
- Знакомство с управлением цифровыми платформами
- Топология экосистем вокруг цифровых платформ
- Инновации вокруг цифровых платформ
- Будущее цифровых платформ
Course Contents
- Future of digital platformsFuture of digital platforms Where to from here?? Decentralized governance- Blockchain- Amazon Go
- Innovation platformsInnovation platforms Open innovation
- Business Model for platformsBusiness Model for platforms Setup and expansion
- Nascent Digital ecosystemsNascent Digital ecosystems Markets driven by digital platform
- IntroductionPlatforms Introduction Platform Economy Digital platform
- Sharing EconomySharing Economy C2C P2P lending
- Types of platformsTypes of platforms B2B vs B2C Two sided Vs. Multisided
- Theoretical considerations in Platforms (1)Theoretical considerations in Platforms Information asymmetry Transaction cost Locking Switching
- Theoretical considerations in Platforms (2)Theoretical considerations in Platforms Information asymmetry Transaction cost Locking Switching
- Winner takes allWinner takes all Exponential curve
- Network AnalyticsNetwork Analytics Graphs and networks
- Information platforms and governance structuresInformation platforms and governance structures
Assessment Elements
- Защита проекта платформатизации бизнеса (в группе)
- Устный экзамен
- Classroom work and participation
Interim Assessment
- Interim assessment (4 module)0.3 * Classroom work and participation + 0.3 * Защита проекта платформатизации бизнеса (в группе) + 0.4 * Устный экзамен
Bibliography
Recommended Core Bibliography
- Cristiano Codagnone, Athina Karatzogianni, & Jacob Matthews. (2019). Platform Economics : Rhetoric and Reality in the “Sharing Economy”: Vol. First edition. Emerald Publishing Limited.
- Hukal, P., Henfridsson, O., Shaikh, M., & Parker, G. (2020). Platform Signaling for Generating Platform Content. MIS Quarterly, 44(3), 1177–1205. https://doi.org/10.25300/MISQ/2020/15190
Recommended Additional Bibliography
- Barykin, S. Y., Kapustina, I. V., Kirillova, T. V., Yadykin, V. K., & Konnikov, Y. A. (2020). Economics of Digital Ecosystems. Journal of Open Innovation, 68(4), 1–16. https://doi.org/10.3390/joitmc6040124