Bachelor
2021/2022
Business Ethics and Corporate Social Responsibility
Type:
Compulsory course (Marketing and Market Analytics)
Area of studies:
Management
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
4 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Tom Rawlins
Language:
English
ECTS credits:
4
Contact hours:
40
Course Syllabus
Abstract
The maximisation of utility and value for shareholders, as the one and only social responsibility of business, is outdated and must change if we are to face and overcome the environmental, social, and governance challenges that the majority of stakeholders face in the 21st Century. To do so, we must first re-evaluate the ethics of business and redefine both the social responsibility of business in general, and our own social responsibility in marketing. This course provides a framework to help students develop, systematise and openly defend and their own philosophy of business and their own marketing ethics.