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Regular version of the site
Bachelor 2022/2023

Entrepreneurship

Type: Compulsory course (Management and Digital Innovation)
Area of studies: Business Informatics
When: 3 year, 2, 3 module
Mode of studies: offline
Open to: students of one campus
Language: English
ECTS credits: 7
Contact hours: 70

Course Syllabus

Abstract

This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship. The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.
Learning Objectives

Learning Objectives

  • Gain a thorough understanding of how economics can contribute to entrepreneurship
  • To enable students to design, structure, and execute the process of launching a new venture
  • How social entrepreneurship creates impact and how to measure it
Expected Learning Outcomes

Expected Learning Outcomes

  • Analyse viable business models
  • Describe the theoretical insights and recent empirical findings of the economics of entrepreneurship
  • Explain how entrepreneurship drives economic change and growth
  • Outline the historical context and impact of social entrepreneurship
  • Design market research frameworks, develop and evaluate business models
Course Contents

Course Contents

  • The History of Entrepreneurship
  • The Economics of Entrepreneurship
  • The Entrepreneurship Ecosystem
  • Social Entrepreneurship
  • Business Models & Ideation
  • Key Partners & Alliances
  • Key Activities as an Entrepreneur
  • Value Proposition (VP) & Unique Selling Proposition (USP)
  • Customer Development
  • Customer Relationships
  • Product Development
  • Distribution Channels
  • Cost Structure
  • Revenue Streams
  • Finding Investment and Raising Finance
  • Intellectual Property and Legal Matters
Assessment Elements

Assessment Elements

  • non-blocking Group project (30%)
  • non-blocking Individual homework (10%)
  • non-blocking Tests (20%)
  • blocking Exam (40%)
    The exam is held in the form of LSE exam test
Interim Assessment

Interim Assessment

  • 2022/2023 3rd module
    0.4 * Exam (40%) + 0.3 * Group project (30%) + 0.1 * Individual homework (10%) + 0.2 * Tests (20%)
Bibliography

Bibliography

Recommended Core Bibliography

  • Alexander Osterwalder Yves, Er Osterwalder, Yves Pigneur, Tim Clark, Ellen Di Resta, Michael Anton Dila, Remko Vochteloo, Victor Lombardi, Matthew Milan, Ralf Beuker, Sander Smit, Norbert Herman, Karen Hembrough, Yves Claude Aubert, Wim Saly, Frank Camille Lagerveld, Andres Alcalde, Alvaro Villalobos M, Bernard Racine, … Praveen Singh. (n.d.). Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers.

Recommended Additional Bibliography

  • David J. Bland, & Alexander Osterwalder. (2020). Testing Business Ideas : A Field Guide for Rapid Experimentation. Wiley.