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Regular version of the site
2022/2023

Business Rhetoric and Communication

Type: Mago-Lego
When: 1 module
Open to: students of all HSE University campuses
Language: English
ECTS credits: 3
Contact hours: 24

Course Syllabus

Abstract

The course is designed for the first year Master’s degree students and aimed at improving skills in Business rhetoric and communication. The course is based on authentic materials and encourages students to practice both written and oral communication skills that are vital for entrepreneurs and managers. It allows for the personalization of the learning experience with a structured modular approach that gives flexibility to focus on specific needs and learning outcomes. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts, form and develop students' business communication skills in a meaningful and authentic professional context
Learning Objectives

Learning Objectives

  • The course is aimed at improving skills in Business rhetoric and communication. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts are designed to form and develop students' business communication skills in a meaningful and authentic professional context.
Expected Learning Outcomes

Expected Learning Outcomes

  • Students are able to recognize argument structures and structure their arguments in writing according to their purpose; they are able to recognize and avoid logical fallacies in their writing.
  • Students should write longer arguments using a variety of rhetorical modes and techniques.
  • Students will be able to use the methods of persuasion, to identify logical fallacies and to deliver a persuasive speech
  • Students are able to report the data using the visuals (graphs, bar charts, etc.)
  • Students are able to demostrate profound presentation and self-presentation skills in the business context
  • Students are able to develop coherent and persuasive argumentation
  • Students are able to present ideas in a form of a pitch and create a pitch deck
  • Students are able to create an initial letter of introduction with the use of rhetorical devices
Course Contents

Course Contents

  • Initial letter of introduction
  • Pitch
  • Grant Proposal
  • Presentations
  • Reporting statistics and visuals
  • Methods of persuasion and influence
  • Logical fallacies and irrelevancies
Assessment Elements

Assessment Elements

  • non-blocking Grant Proposal
    Written venture, grant or project proposal
  • non-blocking Presentation
    Presentation and powerpoint slides
  • non-blocking Written assessment
    Initial letter of introduction, draft of the grant proposal, graph description
  • non-blocking Oral assessment
    pitch, negotiations, presentation
  • non-blocking Independent work assessment
    Hometasks in SmartLMS
Interim Assessment

Interim Assessment

  • 2022/2023 1st module
    0.1 * Independent work assessment + 0.25 * Presentation + 0.25 * Grant Proposal + 0.2 * Written assessment + 0.2 * Oral assessment
Bibliography

Bibliography

Recommended Core Bibliography

  • Company to company : a communicative approach to business correspondence in English: student's book, Littlejohn, A., 2003
  • Effective presentations, Comfort, J., 2009

Recommended Additional Bibliography

  • Brath, R., Jonker, D. Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data. – Wiley, 2015. – 513 pp.