Business Rhetoric and Communication
- The course is aimed at improving skills in Business rhetoric and communication. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts are designed to form and develop students' business communication skills in a meaningful and authentic professional context.
- Students are able to recognize argument structures and structure their arguments in writing according to their purpose; they are able to recognize and avoid logical fallacies in their writing.
- Students should write longer arguments using a variety of rhetorical modes and techniques.
- Students will be able to use the methods of persuasion, to identify logical fallacies and to deliver a persuasive speech
- Students are able to report the data using the visuals (graphs, bar charts, etc.)
- Students are able to demostrate profound presentation and self-presentation skills in the business context
- Students are able to develop coherent and persuasive argumentation
- Students are able to present ideas in a form of a pitch and create a pitch deck
- Students are able to create an initial letter of introduction with the use of rhetorical devices
- Initial letter of introduction
- Grant Proposal
- Reporting statistics and visuals
- Methods of persuasion and influence
- Logical fallacies and irrelevancies
- Grant ProposalWritten venture, grant or project proposal
- PresentationPresentation and powerpoint slides
- Written assessmentInitial letter of introduction, draft of the grant proposal, graph description
- Oral assessmentpitch, negotiations, presentation
- Independent work assessmentHometasks in SmartLMS
- 2022/2023 1st module0.1 * Independent work assessment + 0.25 * Presentation + 0.25 * Grant Proposal + 0.2 * Written assessment + 0.2 * Oral assessment
- Company to company : a communicative approach to business correspondence in English: student's book, Littlejohn, A., 2003
- Effective presentations, Comfort, J., 2009
- Brath, R., Jonker, D. Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data. – Wiley, 2015. – 513 pp.