Master
2021/2022
Digital Product Management
Type:
Elective course (Project Management: Project Analysis, Investments, and Implementation Technologies)
Area of studies:
Management
Delivered by:
School of Management
Where:
Faculty of Economics
When:
2 year, 2 module
Mode of studies:
distance learning
Open to:
students of one campus
Instructors:
Dmitry V. Gergert
Master’s programme:
Project Management: Project Analysis, Investments, Implementation Technology
Language:
English
ECTS credits:
3
Contact hours:
2
Course Syllabus
Abstract
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. Blended format, based on https://www.coursera.org/learn/uva-darden-digital-product-management
Learning Objectives
- This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product; Focus your work using modern product management methods; Manage new products and explore new product ideas; Manage and amplify existing products
Expected Learning Outcomes
- an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products
- have a durable process you can both execute and communicate to your team
- know how to interface effectively with all your stakeholders to create that actionable focus
- learn how to put a focused, sustainable, program in place to keep your product competitive
Course Contents
- Achieving Focus and #Winning
- Using Today's Product Management Methods
- Exploring a New Product Idea
- Amplifying an Existing Product
Interim Assessment
- 2021/2022 2nd module0.2 * independent study + 0.4 * online course results + 0.4 * in-class examination results
Bibliography
Recommended Core Bibliography
- Schaeffer, E. (2017). Industry X.0 : Realizing Digital Value in Industrial Sectors. London, United Kingdom: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1511333
Recommended Additional Bibliography
- Sacolick, I. (2017). Driving Digital : The Leader’s Guide to Business Transformation Through Technology. New York: AMACOM. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1453485