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Course Syllabus

Master 2021/2022

New Product Development - develop your own new product

Category 'Best Course for Career Development'
Type: Elective course (Project Management: Project Analysis, Investments, and Implementation Technologies)
Area of studies: Management
Delivered by: School of Management
Where: Faculty of Economics
When: 2 year, 2 module
Mode of studies: distance learning
Open to: students of one campus
Instructors: Dmitry V. Gergert
Master’s programme: Project Management: Project Analysis, Investments, Implementation Technology
Language: English
ECTS credits: 3
Contact hours: 2

Course Syllabus

Full Syllabus

Abstract

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. Blended format, based on https://www.coursera.org/learn/new-product-development
Learning Objectives

Learning Objectives

  • This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques.
Expected Learning Outcomes

Expected Learning Outcomes

  • be able to develop a feasible plan for your own product
  • be able to execute your plan in an uncertain dynamic environment using the right tools and techniques
  • be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks
  • have a clear view and understanding of the New Product Development (NPD) arena
Course Contents

Course Contents

  • Introduction to the features of new product development.
  • Critical Success Factors for New Product Development Projects
  • Mapping the process of developing a new product.
  • Customer. Specification. Client. Value.
Assessment Elements

Assessment Elements

  • non-blocking online course results
  • non-blocking independent study
  • non-blocking in-class examination results
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.2 * independent study + 0.4 * in-class examination results + 0.4 * online course results
Bibliography

Bibliography

Recommended Core Bibliography

  • Noble, C., Griffin, A., & Durmusoglu, S. (2014). Open Innovation : New Product Development Essentials From the PDMA. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=852536

Recommended Additional Bibliography

  • Barkley, B. (2008). Project Management in New Product Development. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=214049
  • Rafinejad, D. (2007). Innovation, Product Development and Commercialization : Case Studies and Key Practices for Market Leadership. Ft. Lauderdale, FL: J. Ross Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=225365