Business Organisation in a Global Context

Bachelor 2022/2023

Type: Compulsory course (Marketing and Market Analytics)

Area of studies: Management

Delivered by: Department of Marketing

Where: Graduate School of Business

When: 3 year, 4 module

Mode of studies: offline

Open to: students of one campus

Instructors: Канашина Ольга Федоровна, Svetlana Berezka

Language: English

ECTS credits: 3

Contact hours: 30

Full Syllabus

Abstract

This unit outlines the challenges for the development and transformation of business enterprise within the global economy, by focusing on the business strategy and dynamics of organisational change resulted from today’s globalization process. The unit provides a critical analysis of the consequences of globalisation for different economies to evaluate changes in multinational company’s adaptation to the current turbulent process. Course introduces students to the global economic dynamics between countries and market concepts. This module demonstrates interconnection such worldwide trends like globalization, digitalization, financial crisis, Covid and company’s business process. This is interdisciplinary module covers topics of International business, Marketing and Economics. Students will develop understanding of the issue’s businesses face when working in a globalised world and the impact such issues have on business operations

Learning Objectives

1. Understand differences in global business operations
2. Be aware the impact of external factors on global business organisations (MNEs/MNCs)
3. Justify the impact of globalization on the internal operations of business organisations
4. Be able to review current issues that impact on business activities of a specified country

Expected Learning Outcomes

Understand differences in global business operations
Understand the impact of external factors on global business organisations
Understand the impact of globalisation on the internal operations of business organisations
Be able to review current issues that impact on business activities of a specified country

Course Contents

Module Introduction
Understand the nature of the national environment in which businesses operate
Evaluate the impact of external factors on global business organisations
Understand the impact of external factors on global business organisations
Government policies effecting on company efficiency
Global trends to business integration and alliance in more depth Global integration
Country evaluation and selection Impact of economic factors
Review current issues that impact on business activities of a specified country Strategies of global integration
Issues affecting business activities in a specified country could include
Different approaches to leadership and decision making in a global organization

Assessment Elements

MNE brief analysis
Group task (2-3 team members). Analyze MNE performance in non-domestic and non-headquarter market following the structure provided during the class. Create 5-8 slides and deliver you results in class.
In-class discussions
In class questions discussion, comments, participation in surveys and voting at seminars.
Longread
Create an illustrated longread on the topic given by course instructor. In order to elaborate on the topic, you are expected to: - select brands/companies of your interest; - conduct desk research on the topic; - conduct short survey on a small sample (up to 100 respondents); - report the results in the form of illustrated longread.
Written exam
The exam consists of the open-ended questions. Students are expected to demonstrate analytical skills and integrative use of knowledge gained through their studying at the HSE University. Using any means of communication, AI services, jointly accessed documents and student interactions are NOT allowed. Using educational materials is allowed only on the shared screen recording by StartExam

Interim Assessment

2022/2023 4th module
0.26 * Longread + 0.06 * MNE brief analysis + 0.5 * Written exam + 0.18 * In-class discussions

Bibliography

Recommended Core Bibliography

Harvard Business Review Press. (2019). Artificial Intelligence : The Insights You Need From Harvard Business Review. La Vergne: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2003692

Recommended Additional Bibliography

Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2017). International Business: The New Realities, Global Edition (Vol. Global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419679

Course Syllabus