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Regular version of the site
2023/2024

Introduction to Alternative Media

Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type: Mago-Lego
Delivered by: Institute of Media
When: 2 module
Open to: students of one campus
Instructors: Alexey Nikolov
Language: English
ECTS credits: 3
Contact hours: 32

Course Syllabus

Abstract

The pivotal idea of this course is mastering the skill of spotting the facts and ideas that are widely available but which most people miss, and analyzing them in an independent and unbiased manner. This s a skill which would be helpful for just any professional, but it is of special importance for a news journalist in the Web 2.0 era. The course is designed for both native and non-native English speakers.
Learning Objectives

Learning Objectives

  • The students will get training in spotting and debunking stereotypes and clichés that exist, mostly unwitnessed, both in published news and in everyday life
Expected Learning Outcomes

Expected Learning Outcomes

  • Be able to apply critical approach to various types and formats of information they receive
  • Be able to tell the mainstream approach to news from an alternative one
  • Understand the concept of alternative news
  • Know some of the noteworthy alternative media outlets and authors
Course Contents

Course Contents

  • What’s “mainstream” news and how it is different from “alternative”
  • History of news – Part 1. Why and how the mankind has come to the concept of paying for information
  • History of news – Part 2. How did the formats of delivering the information to mass consumer evolved over the centuries
  • The key difference between “the old news” and “the new news” – a 24/7 vs 86400/7 concept
  • Q&A
  • Methods used by mass media to influence our perception of the news they report
  • How technics aimed at influencing perception and manipulating people’s minds, like gazlighting, are used to influence the news consumer
  • Analysis of “creation of a myth” example.
  • Concept, creation, daily operation of an alternative news outlet
  • Alternative authors and news outlets
Assessment Elements

Assessment Elements

  • non-blocking Attendance
  • non-blocking Comparative analysis of one news item being covered by mainstream and alternative medium
  • non-blocking Reflection/essay on the importance of alternative sources for the news consumption by an individual
Interim Assessment

Interim Assessment

  • 2023/2024 2nd module
    0.1 * Attendance + 0.3 * Comparative analysis of one news item being covered by mainstream and alternative medium + 0.6 * Reflection/essay on the importance of alternative sources for the news consumption by an individual
Bibliography

Bibliography

Recommended Core Bibliography

  • Atkinson, J. D., & Kenix, L. J. (2019). Alternative Media Meets Mainstream Politics : Activist Nation Rising. Lanham, Maryland: Lexington Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2138877
  • Atton, C. (2002). Alternative Media. London: SAGE Publications Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=268597
  • Bailey, O. G., Cammaert, B., & Carpentier, N. (2008). Understanding Alternative Media. Maidenhead: McGraw-Hill Education. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=234290

Recommended Additional Bibliography

  • Horne, B. D., Norregaard, J., & Adali, S. (2019). Different Spirals of Sameness: A Study of Content Sharing in Mainstream and Alternative Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsarx&AN=edsarx.1904.01534

Authors

  • Федорова Ксения Александровна