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Course Syllabus

Bachelor 2024/2025

Two-Sided Markets

Type: Compulsory course (International Bachelor's in Business and Economics)
Area of studies: Economics
Delivered by: Department of Economics
Where: St Petersburg School of Economics and Management
When: 3 year, 2 module
Mode of studies: offline
Open to: students of all HSE University campuses
Instructors: Ignaty Igorevich Telekhov
Language: English
ECTS credits: 4

Course Syllabus

Full SyllabusAsk Question

Abstract

The course introduces the basic framework for the formal analysis of platform operators in the context of two-sided markets with a focus on online markets. Tutorials will be devoted to problem-solving and discussions on actual economic topics relevant to the course content.
Learning Objectives

Learning Objectives

  • • First, basic theory of platform competition and switching costs, network externalities, and pricing in two-sides markets is introduced • Second, an applications to the antitrust and regulatory issues are considered. • Third, issues related to the specific online multi-sided industries are covered.
Expected Learning Outcomes

Expected Learning Outcomes

  • Familiarize students with the concepts of platform competition and switching costs, network externalities, and pricing in two-sides markets
  • Familiarize students with the economics of specific multi-sided industries (online search engines, online advertising).
  • Provide students with analytical approaches to analyzing competition policy on the two-sided markets.
Course Contents

Course Contents

  • 1. Basic analytical concepts for markets with online platform
  • 2. Internet platform market structures: platforms, dealers, matchmakers
  • 3. Pricing and competition at two-sided platform markets
  • 4. Antitrust regulation of two-sided platform markets
  • 5. Search engines, online media, and advertising
  • 6. Asymmetric information and information design at internet platform markets
Assessment Elements

Assessment Elements

  • non-blocking In-class activities
  • non-blocking Homework assignment
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • 2024/2025 2nd module
    0.5 * Exam + 0.2 * Homework assignment + 0.3 * In-class activities
Bibliography

Bibliography

Recommended Core Bibliography

  • 9780262200714 - Tirole, Jean - The Theory of Industrial Organization - 1988 - MIT Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=11386 - nlebk - 11386

Recommended Additional Bibliography

  • Armstrong, M. (2006). Competition in two-sided markets. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E813AFEF

Authors

  • BRODSKAYA NATALYA NIKOLAEVNA