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Master 2009/2010

Международные маркетинговые стратегии ((International Marketing Strategy - на английском языке)

Type: Elective course
Area of studies: 080500.68 Менеджмент
Delivered at: Department of Strategic Marketing
Faculty: Faculty of Management
When: 1 year, 2 semester
Instructors: Ekaterina Valeryevna Buzulukova, Marina Yurievna Sheresheva
Master’s programme: Управление человеческими ресурсами. Программа "Методология и технология управления человеческими ресурсами"
Language: Russian
ECTS credits: 4
This course addresses global issues and describes concepts relevant to all international marketers. It highlights the importance of viewing international marketing management from a global perspective and provides an examination of the key management decisions on developing and executing successful global marketing strategy. The emphasis is on the strategic implications of competition in different national markets.