Courses
2023/2024
Marketing in culture
Type:
Optional course (faculty)
Delivered by:
Institute for Creative Industries Development
When:
3 module
Open to:
students of one campus
Instructors:
Матвиенко Кристина Николаевна
Language:
Russian
ECTS credits:
3
Contact hours:
20
2023/2024
Marketing in Education
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
When:
3 module
Open to:
students of all HSE University campuses
Instructors:
Margarita Zobnina
Language:
Russian
ECTS credits:
3
Contact hours:
42
Master
2023/2024
Marketing in Education
Type:
Elective course (Management in Higher Education)
Area of studies:
Management
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Margarita Zobnina
Language:
Russian
ECTS credits:
3
Contact hours:
42
Bachelor
2023/2024
Marketing in Integrated Communications
Type:
Compulsory course (Advertising and Public Relations)
Area of studies:
Advertising and Public Relations
Delivered by:
School of Communication
When:
4 year, 1 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Oleg Karasev
Language:
Russian
ECTS credits:
2
Contact hours:
34
2023/2024
Marketing in the Digital Age
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Master
2023/2024
Marketing in the Digital Age
Type:
Compulsory course (Master in International Management)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
1 year, 3, 4 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Bachelor
2023/2024
Marketing in the Fashion Industry
Type:
Elective course (Marketing and Market Analytics)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
4 year, 3 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Vera Butkovskaya
Language:
English
ECTS credits:
3
Contact hours:
30
2023/2024
Marketing-management
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
When:
3 module
Online hours:
40
Open to:
students of all HSE University campuses
Instructors:
Pavel Serebrennikov
Language:
Russian
ECTS credits:
3
Contact hours:
6
Master
2023/2024
Marketing-management
Type:
Elective course (Management in Higher Education)
Area of studies:
Management
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Mode of studies:
distance learning
Online hours:
40
Open to:
students of all HSE University campuses
Instructors:
Pavel Serebrennikov
Language:
Russian
ECTS credits:
3
Contact hours:
6
Bachelor
2023/2024
Marketing Management
Type:
Elective course (Business Informatics)
Area of studies:
Business Informatics
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
4 year, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Olga Konstantinovna Oyner
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2023/2024
Marketing Management and Company Strategy. Advanced
Type:
Compulsory course (Marketing Management)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
2 year, 1, 2 module
Mode of studies:
distance learning
Online hours:
20
Open to:
students of one campus
Instructors:
Irina Skorobogatykh
Language:
Russian
ECTS credits:
6
Contact hours:
24
2023/2024
Marketing Management and Company Strategy. Advanced
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Online hours:
20
Open to:
students of one campus
Instructors:
Irina Skorobogatykh
Language:
Russian
ECTS credits:
6
Contact hours:
24
2023/2024
Marketing Management (Basic Level)
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
2 module
Online hours:
16
Open to:
students of one campus
Instructors:
Olga Konstantinovna Oyner
Language:
Russian
ECTS credits:
3
Contact hours:
24
2023/2024
Marketing Management in Retail
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3, 4 module
Online hours:
40
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2023/2024
Marketing Management in Retail
Type:
Compulsory course (Retail Management)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
1 year, 3, 4 module
Mode of studies:
distance learning
Online hours:
40
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
48
Bachelor
2023/2024
Marketing Metrics
Type:
Compulsory course (Marketing and Market Analytics)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
4 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
English
ECTS credits:
3
Contact hours:
30
Master
2023/2024
Marketing Organization and Managing Marketing Teams
Type:
Compulsory course (Marketing Management)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
2 year, 1, 2 module
Mode of studies:
distance learning
Online hours:
20
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
24
2023/2024
Marketing Organization and Managing Marketing Teams
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Online hours:
20
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
24
Bachelor
2023/2024
Marketing Research
Type:
Compulsory course (Marketing and Market Analytics)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
3 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Корнилова Анастасия Александровна,
Тункевичус Эдуард Олегович,
Титов Антон Александрович,
Vera Alexandrovna Rebiazina
Language:
Russian
ECTS credits:
5
Contact hours:
50
Bachelor
2023/2024
Marketing Research
Type:
Compulsory course (Strategy and Production in Communications)
Area of studies:
Advertising and Public Relations
Delivered by:
School of Communication
When:
2 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Вехов Иван Васильевич,
Файнштейн Эдуард Анатольевич,
Балдин Евгений Владимирович,
Васильев Николай Александрович,
Файнштейн Эдуард Анатольевич
Language:
Russian
ECTS credits:
4
Contact hours:
60