Prototype of Startup of the Educational Program "HOCHU. BEAUTY BUSINESS"

The final qualifying work is devoted to the design of a startup prototype of the educational program «HOCHU. BEAUTY BUSINESS» for women entrepreneurs in the service sector, primarily in the beauty segment, as a direction of more often «women's» business, in which a significant part of their business projects are concentrated. The relevance is determined by a double dynamic: sustained public interest in entrepreneurship and increased involvement of women are combined with a high proportion of unfinished initiatives and vulnerability at the stages of launch and consolidation. These circumstances create a demand for targeted educational initiatives that can translate «intention» and «first steps» into sustainable practice. The logic of the final qualifying work is based on the confirmation of a request for entrepreneurship, its support by society, through the identification of barriers and deficits that hinder the implementation of entrepreneurial initiatives, to the creation of a tool to overcome and fill them, meeting the identified expectations. The first chapter forms an idea of the current state of women's entrepreneurship in Russia and records the existence of a request for entrepreneurial initiatives, due not only to a «government order» through national projects, but also to a positive attitude towards entrepreneurship as a social trajectory; describes the socio-demographic portrait of women entrepreneurs and the motives for "entering" entrepreneurial activity in general and in the beauty field in particular. In the second chapter, the transition is made from stating trends and preferences to directly formulating practical tasks that the educational program should solve and clarifying educational deficits. The third chapter is devoted directly to the design – description of a full-fledged prototype of a program for women entrepreneurs, taking into account the identified requests and features, including the program profile, business model and stages of a minimally viable product. The object of the design and analytical work is a request for educational support for women in the early stages of entrepreneurship in the service sector, and the subject is a prototype startup educational program with the working title "HOCHU. BEAUTY BUSINESS". The results of Chapters 1 and 2 show that there is a "warm" social context and, at the same time, a structural gap between a high declared willingness for entrepreneurial initiatives and sustainable practices. The query analysis revealed stable areas of applied deficits (digital technologies, legal regulation, internal management, finance/accounting, marketing/SMM, HR and service) and format requirements. Semi-structured interviews specified the requests for «what to teach» and «how to teach», set the modularity, focus on the observed results (artifacts) and the need for post-program support of the community. In Chapter 3, the Osterwalder business model is designed. The MVP is described: the minimum configuration of modules with measurable results, scenarios for step-by-step scaling, a brand book and a website, as well as a licensing outline for the transition to DPO. Practical significance lies in a reproducible prototype and a controlled launch trajectory; limitations and development directions are outlined in the conclusion. KEYWORDS: WOMEN'S ENTREPRENEURSHIP, BEAUTY BUSINESS, BEAUTY INDUSTRY, SMALL BUSINESS, EDUCATIONAL PROGRAM, ADDITIONAL ADULT EDUCATION, RESULT-ORIENTED TRAINING, PROGRAM PROFILE, MINIMUM VIABLE PRODUCT, BUSINESS PLAN, SUPPORT, MODULAR PROGRAM, OSTERWALDER MATRIX, STARTUP PROTOTYPE.