The Public Perception Feature of Vodka Producing Brands Promotion in Russia

Student: Ishutina Kseniya

Supervisor: Oleg N. Kashirskikh

Faculty: School of Integrated Communications

Educational Programme: Bachelor

Year of Graduation: 2014

Production technology of vodka is extremely simple. Therefore manufacturers of vodka brands exhibit individuality by marketing ploys. At the same time promoting of such products is limited to prohibition campaigns framework. And the brands are dependent on consumer preferences completely.The market is not just mature but has become congested due to the large number of brands. Such amount of difficulties is forcing manufacturers to explore the public perception as well as to find new opportunities to draw customers. Having so many obstacles provokes actuality of researching public opinion and finding new ways to encourage the consumers - that is the primary idea of this research.

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