Lead Generation As the Internet Marketing Instrument: Prospects for Development in Russia (the Banking Sector Case)

Student: Soloniczy`n Kirill

Faculty: School of Integrated Communications

Educational Programme: Bachelor

Year of Graduation: 2014

Graduate work is dedicated to lead generation market research in Russia. Lead generation - is a relatively new and rapidly developing internet marketing tool in Russia . The paper seeks to analyze the market, identify existing problems on it, as well as factors influencing it and obstacles to development. In addition, the work фшьы to develop a forecast of Russian market of lead generation in the coming years.

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