Consumer value model development for Anti-cafe

This paper consists of three chapters, introduction and conclusion . Work includes 10 drawings , one application . The aim of this work is to develop a model of customer value services of public space such as " antikafe ." To achieve the goal set sledujushie tasks: 1. Antikafe Describe important elements that form the perceived customer value ;2 . Conduct analysis of existing models of consumer value services;3 . Adapt one of the models of consumer value , available in marketing theory , based on analysis of the specifics of this type institutions ( antikafe ) .4 . Conduct an analysis of customer value antikafe services in terms of visitors and creators of such establishments ; a comparative analysis of consumer perception of the value of services antikafe these groups for the presence of gaps and inconsistencies ;5 . Develop recommendations to address the gaps and inconsistencies in the perception of visitors and owners antikafe customer value by improving marketing activities antikafe .The research object is the value of consumption of services of public space type antikafe . Subject of research are particularly consumer perception of the value of services of public space type antikafe typical for visitors and creators of these institutions.