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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Nadezhda Petruxa
Developing the city brand development program
Faculty of Management
Master’s programme
9
2014
The aim of this work is to analyze existing at the moment, the perception of the city, and the identification of significant characteristics of the brand to a target audience of residents, as well as the reasons for the formation of their migration intentions aimed at finding another place of residence (for example, Perm).

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