Year of Graduation
Internet-Marketing as a Tool to Improve the Efficiency of International Companies
Modern technologies have made it possible to conduct business online. More and more companies realize the advantages of e-business and widely implement it in their daily activities. In the process of serving consumer needs the most important branch of e-business is e-marketing. The current paper reviews the importance of e-marketing and its impacts on international companies’ efficiency. It defines the main tools of e-marketing through which an e-marketing plan is developed in order to improve the e-marketing campaign performance. There is also a brief overview describing the ways of e-marketing implementation into companies’ marketing activities.