• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedFor visually-impairedUser profile (HSE staff only)Search
Advanced search
Menu
HSE University

Evolution of Lenevo's internationalization strategies

Student: Dambaeva Suren-Dari

Supervisor: Irina Kratko

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Bachelor

Year of Graduation: 2014

<p>This paper is devoted to the study of the leading PC company Lenovo&#39;s internationalization strategy in the 21st century. The objective of this paper is the analysis of &nbsp;Lenovo&#39;s internationalization strategies and also consideration of its strategies in the context of existing theories of internationalization. The research consists of three main bodies: introduction, three chapters and a conclusion. In the first chapter we will review different theories of internationalization and thier evolution, as well as the most common business presence strategies of multinational companies. The second chapter is devoted to the statistical analysis of personal computer market along with the short analysis of leading PC companies&#39; internationalization strategies. In the third chapter we will study Lenovo&#39;s internationalization process. Volume of the final paper: 82 pages. The research includes: 8 tables, 8 graphs, 10 charts and 2 pictures containing various statistics.&nbsp;</p>

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses