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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Zlata Blank
The Analysis of Advertising Campaign Effectiveness Based on The Example of Moscow Restaurant Sector
School of Integrated Communications
Undergraduate programme
2014
In the research paper presents the results of the study of the most effective tools to promote the example of the restaurant sector taken two specific holdings. The features of the Moscow restaurant sector.Student have been detailed the main stages of ad campaigns of two holdings . Methods for evaluating the effectiveness of promotional activities found in this study its use . The author of the thesis , a comparative analysis of two promotional strategies restaurant sector holdings considered an example , using the communicative method of assessing the effectiveness of advertising campaigns . Diploma thesis contains an introduction , two chapters, conclusion , three applications of 54 pages, 5 tables , 1 diagram , chart 2 and 37 literary source

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