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Brand Communication Development as a Key Stage of Brand Building

Student: Korotaeva Anastasiya

Supervisor: Aleksandra Sazhina

Faculty: Faculty of Management

Educational Programme: Bachelor

Final Grade: 8

Year of Graduation: 2014

<p style="text-align: justify;">Photo services market in Perm has started to develop in the last four years. Nowadays there are a lot of photo studios in Perm, but none of them has a strong brand. A new photo studio can take a significant market share if a strong brand and an effective program of communications are developed. The main purpose is to develop a brand communication program for photo studio brand.</p><p style="text-align: justify;">In this paper, we have developed five basic steps for creating a new brand. According to this, we have developed a brand for &laquo;Panorama photostudio&raquo;. In addition to this, we analyzed the photo services market and consumer preferences. The final stage of brand development for the photo studio is brand communication program to introduce the brand to the market.</p><p style="text-align: justify;">Keywords: branding , brand communication, photo services market&nbsp;</p>

Full text (added May 22, 2014) (704.53 Kb)

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