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Evaluating Competitive Ability of Enterprises

Student: Ashakhanov Sergej

Supervisor: Ekaterina Faerberg

Faculty: Faculty of Management

Educational Programme: Bachelor

Year of Graduation: 2014

<p>The topic of my research is &ldquo;Evaluating Competitive Ability of Enterprises: Case Study&rdquo;. The main purpose of this research will be to define the level of competitiveness of the organization that has been achieved. So the topic will depend on an information retrieval and further case study design.</p><p>First of all, it is needed to speak about importance of this research. Researching this theme is crucial because every businessman that wants to be successful has to know risks and capabilities and to know risks he needs to know the methodology of how to collect the data, how to use it and where to put it. Also, to be successful, organization must be competitive and have a clear vision about the concept of competition. So, the main purpose of the research is to analyze whether the organization is successful in its competitive strategy or not. The research problem is lack of clear vision on such definition as &ldquo;the level of competitiveness&rdquo;. The research question is how competitive the organization that I am research is.</p><p>To make research successful there gad to be some tasks to be solved.</p><p>1.&nbsp;&nbsp;&nbsp;&nbsp; Analyze the concept competitiveness.</p><p>2.&nbsp;&nbsp;&nbsp;&nbsp; Analyze internal environment of the company. In this task the researcher has to collect information about organization that he scrutinizes and to make some conclusions about it.</p><p>3.&nbsp;&nbsp;&nbsp;&nbsp; Analyze competitors. This task has the same mission as the forth with the difference that analysis of competitors is done.</p><p>4.&nbsp;&nbsp;&nbsp;&nbsp; Compare organization to a whole market basing on competitors information. This might be done by researching strategies of comparing organizations and their methods of making strategies in a market.</p><p>5.&nbsp;&nbsp;&nbsp;&nbsp; Determine company&rsquo;s competitiveness. This is done mainly by the usage of different methods such as SWOT-analysis that includes risks and capabilities, BCG matrix and Industrial Analysis.</p><p>Define recommendations to the organization. This step assumes conclusions to be made and depending on these conclusions researcher has to do some changes in strategy plans.&nbsp;</p><p>To start a reasearch it was needed to analyze&nbsp;</p>

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