Place branding development for the city Krasnovishersk

Student: Mogil`nikova Valeriya

Supervisor: Irina N. Shafranskaya

Educational Programme: Bachelor

Year of Graduation: 2014

In this final qualifying paper the theoretical aspects and the basic steps for creating the concept of the territorial brand. In practice were applied basic research to develop the concept territorialshnogo brand: describes the basic features of Krasnovishersk, major city attractions, studied perception of the city and its inhabitants external audiences was conducted competitive analysis, SWOT-analysis, strategy development plan is selected territory, a program of promotion and was assess its prospects by focus groups. The object of this work is the final qualifying city as a territory Krasnovishersk branding subject - specific characteristics and peculiarities of the territory, forming the basis of the concept of the city brand. This topic is relevant for the city Krasnovishersk, as the city has a lot of potential, which is not used in full measure<o:p></o:p>

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