• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Valeriya Mogil`nikova
Place branding development for the city Krasnovishersk
Faculty of Management
Bachelor’s programme
2014
In this final qualifying paper the theoretical aspects and the basic steps for creating the concept of the territorial brand. In practice were applied basic research to develop the concept territorialshnogo brand: describes the basic features of Krasnovishersk, major city attractions, studied perception of the city and its inhabitants external audiences was conducted competitive analysis, SWOT-analysis, strategy development plan is selected territory, a program of promotion and was assess its prospects by focus groups. The object of this work is the final qualifying city as a territory Krasnovishersk branding subject - specific characteristics and peculiarities of the territory, forming the basis of the concept of the city brand. This topic is relevant for the city Krasnovishersk, as the city has a lot of potential, which is not used in full measure

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses