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Place branding development for the city Krasnovishersk

Student: Valeriya Mogil`nikova

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Management

Educational Programme: Bachelor

Year of Graduation: 2014

<p><span class="longtext"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;">In this final qualifying paper the theoretical aspects and the basic steps for creating the concept of the territorial brand. </span></span><span class="longtext"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; background-color: rgb(235, 239, 249); background-position: initial initial; background-repeat: initial initial;">In practice were applied basic research to develop the concept territorialshnogo brand: describes the basic features of Krasnovishersk, major city attractions, studied perception of the city and its inhabitants external audiences was conducted competitive analysis, SWOT-analysis, strategy development plan is selected territory, a program of promotion and was </span></span><span class="longtext"><span style="font-size: 7.5pt; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;">assess its prospects by focus groups. The object of this work is the final qualifying city as a territory Krasnovishersk branding subject - specific characteristics and peculiarities of the territory, forming the basis of the concept of the city brand. This topic is relevant for the city Krasnovishersk, as the city has a lot of potential, which is not used in full measure</span></span><span style="font-size: 7.5pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p>

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