Presence on the Internet as a Determinant of Companies’ Value

Student: Kolesnik Yan

Educational Programme: Master

Year of Graduation: 2014

<p>The current paper investigates the impact of the application of Internet technologies on the company's value. In order to identify the factors affecting the value of the company classical theories of value creation were considered, moreover the theory created by Amit and Zott was adapted for traditional companies.</p><p>The sample of 239 U.S. public companies from clothing, consumer durables and non-durables industies was collected for the research. By tobit-regression analisys was revealed that the companies presented on the Internet have higher market capitalization than companies that don’t use Internet technologies. In addition, the paper identifies more and less efficient methods of business presence on the Internet.</p>

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