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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ajgul` Yul`yakshina
Pricing and Competition in Markets with Network Structure of Demand
Master’s programme
2014
Based on both traditional and local network effects, the paper studies pricing strategies of the firm at monopolistic and oligopolistic markets. The author introduces differences in brand power (or perceived quality) and studies its effect on the equilibrium prices and quantities. The analysis infers the network irrelevance in equilibrium prices when costs are linear. The author also concludes that the overall effect of brand power change on prices is uncertain and dependent on the social graph.

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