Methods of Elecrtonic and Paper Book’s Presentation under Multimedia Technologies’ Influence

<p>&nbsp;</p><p>This research paper is intended to identify specific features of multimedia technologies&rsquo; influence on methods of electronic and paper books&#39; presentation in the digital age. As contemporary world undergoes fast transformations the researcher has to study phenomena which have not yet obtained any fixed terminology base. The same things happen in the multimedia reality: initially the terms emerged among programmers and communications operators then penetrated to arts sphere and finally became the object of researchers&#39; studies. In this paper we will use such terms as &quot;multimedia&quot;, &quot;multimedia technologies&quot; etc., not considering technological aspects as such.</p><p>We do not claim for working definitions used in the present paper to become commonly used and binding for usage.</p><p>The topicality of the present research paper is determined by almost full absence of comprehensive studies and scientific research papers devoted to this problem. This subject is insufficiently developed in contemporary science as this direction is young but it starts to go in parallel with the existing things: there are old technologies of books presentations which are still acting but receding into the past, while multimedia technologies are still a future which is still not activated. The process of multimedia technologies mastering by book industry is still at the inception stage.</p><p>Multimedia technologies are not yet sufficiently mastered by book industry and therefore they yield to museum practice. This is explained by late realization of necessity of such technologies for book existence in post-industrial society, and as the situation at paper and electronic book market gets more complicated it is possible to forecast the accelerated process of mastering such technologies and attempt to &quot;catch up&quot; with the situation missed at the very beginning. This is the main hypothesis of the research.&nbsp;</p><p>A remarkable feature of multimedia is combination of different information: text, video, photo, graphics, animation, sound. Thus, we can say that multimedia technologies are a combination of computer technologies which apply different types of information simultaneously:&nbsp; text, video, photo, graphics, animation, sound.</p><p>First and foremost we are interested in multimedia technologies applied in book production. They include:</p><p>- book trailer,</p><p>- all types of interactive books: book-game, book-toy, book-application and internet linked book,</p><p>- book presentation on the screen (TV broadcasts devoted to discussion of fiction etc.),</p><p>- advertising of books and reading as behavior,</p><p>- others.</p><p>Under this research we tried to analyze the main methods of electronic and paper books&#39; presentation in the post-industrial age and the influence of multimedia technologies on them. There was a glossary compiled which is expected to be further extended, including the main terms occurring in the research paper, many of them have working definitions taking into account the specific features of the subject.&nbsp;</p>