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Mobile Marketing as a Communication Instrument in South Korea: Development Trends

Student: Kravchenko Aleksandra

Supervisor: Rimma I. Pogodina

Faculty: School of Integrated Communications

Educational Programme: Specialist

Year of Graduation: 2014

<p>The paper is devoted to studying the phenomenon of mobile marketing within the marketing communication. The paper covers the specifics of mobile marketing, its basic tools and their applicability in building communication with the consumer. Also in the paper &nbsp;the global and Russian mobile market are analized, and based on the analysis of mobile marketing in South Korea some trends&nbsp;applicable to the Russian market are derived.</p>

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