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Peculiarities of managing Olympic Games broadcasting

Student: Ekaterina Nagibina

Supervisor: Ilya Kiriya

Faculty: Faculty of Media Communications

Educational Programme: Bachelor

Year of Graduation: 2014

<p>&nbsp;</p><p align="CENTER" style="margin-bottom: 0cm; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4"><b>Faculty of Media Communications </b></font></font></font></p><p align="CENTER" style="margin-bottom: 0cm; line-height: 150%">&nbsp;</p><p align="CENTER" style="margin-bottom: 0cm; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4"><b>Synopsis of the undergraduate thesis</b></font></font></font></p><p align="CENTER" style="margin-bottom: 0cm; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4"><b>&laquo;Peculiarities of Managing Olympic Games Broadcasting&raquo;</b></font></font></font></p><p align="CENTER" style="margin-bottom: 0cm; line-height: 150%">&nbsp;</p><p style="margin-bottom: 0cm; line-height: 150%">&nbsp;</p><p align="JUSTIFY" style="text-indent: 1.41cm; margin-bottom: 0cm; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4">This study consists of complex analysis of Olympic Games broadcasting in terms of managerial decisions made by the International Olympic Committee, including analysis of different models of managing Olympic Games broadcasting. The study builds up to an application of the value chain model of host broadcaster Olympic Broadcasting Services. This subsidiary company was created by the IOC in 2001 in order to improve Olympic Games broadcasting and provide a service for rightholders all over the world. This study will help to create the network of partners and mediators who manage Olympic Games broadcasting. </font></font></font></p><p align="JUSTIFY" style="text-indent: 1.41cm; margin-bottom: 0cm; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4">The study&#39;s main </font></font></font><font color="#000000"><font face="Arial, sans-serif"><font size="4"><span style="font-weight: normal">hypothesis</span></font></font></font><font color="#000000"><font face="Arial, sans-serif"><font size="4"><b> </b></font></font></font><font color="#000000"><font face="Arial, sans-serif"><font size="4"><span style="font-weight: normal">was that since 1960 the IOC has developed different models for managing Olympic broadcasting. The second hypothesis was that Olympic Broadcasting Services&#39; value chain is significantly different from the value chain model of any typical media company. To validate or refute those hypothesises that undergraduation thesis will offer complex analysis of the International Olympic Committee management and the same complex analysis of mediator company Olympic Broadcasting Services. </span></font></font></font></p><p align="JUSTIFY" style="text-indent: 1.41cm; margin-bottom: 0cm; font-weight: normal; line-height: 150%"><font color="#000000"><font face="Arial, sans-serif"><font size="4">The structure of the study is as follows. The graduation paper is divided into six parts. The first chapter is devoted to analysis of the connections between media and sport. This chapter describes the interaction between media and sport and how they affect each other. The second chapter is concerned with Michael Porter&#39;s theoretical concept of the &ldquo;value chain&rdquo;. The third chapter is devoted to the history of Olympic broadcasting. The chapter&#39;s focus on television rights sales leads to an original periodization for this history. The fourth chapter investigates the significance of television rights sales in the IOC&#39;s business model specifically. The fifth chapter describes the models that the IOC has used for the management of Olympic broadcasting. The final chapter applies the concept of the value chain to host broadcaster Olympic Broadcasting Services and lays out the key differences between the operations of Olympic Broadcasting Services and those of typical media companies. This chapter is based on in-depth interviews. The analyses of media texts will allow to make some conclusions and to confirm or to refute the hypothesises of the study. </font></font></font></p><p style="margin-bottom:

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