Using Tools of Internet-Marketing to Promote a New Product

<p>Within this paper we have been developing a tactic plan of internet-marketing set of tools usage to promote on the market a new product for commercial organization. Also we have checked the efficiency of this set of tools.</p><p>The main goal of this paper is to develop a set of tools to promote a new product and evaluate its efficiency. The subject of this research is a company named &ldquo;Vcount&rdquo; and the object is use of tools of internet-marketing to promote its new product called vCount 3D.</p><p>To achieve this goal we have to accomplish a list of tasks:</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analyze history and dynamics of internet-marketing development</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Specify a list of modern and actual tools of internet-marketing and goal that can be achieved with their help</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Find whether internet-marketing tools are suitable for new product promotion</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Learn in details Vcount company business</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Propose a set of internet-marketing tools to promote vCount 3D on the market</p><p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analyze applied set of tools efficiency and develop list of recommendations for the company</p><p>Working on the list of tasks you can see above we have developed a set of tools that can be used to improve company&rsquo;s internet-marketing, which consists of both improving of internet-marketing tools company already used and applying new instruments, never used by the company.</p><p>Efficiency of undertaken measures was linked not only to company&rsquo;s site visitors behavioral factors and number of visitors but also to the number of counters sold during the next month after launching new internet-campaign.</p><p>At the end of experimental month we&rsquo;ve checked all the indicators we found useful to estimate the efficiency of internet-tools. The monthly number of visitors increased by 47,34% and behavioral factors have been significantly improved which indicates the higher quality of attracted traffic.</p><p>Changes on the site and internet-marketing system made their contribution to the number counters sent to potential customers for during test and also to the number of customers called sales department after visiting the site. At the end of observed period 2 more counters were sent that in the previous one and also sold 2 more, but this, more probably, the result of past period efforts.</p><p>Also we made their recommendations for the company on how to work with internet-marketing in the future.</p>