• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Yuliya Kuksa
Problems of the legal regulation of advertising in Russia
Faculty of Media Communications
Master’s programme
2014
Annotation to the master's thesis on the topic: "Problems of legal regulation of advertising in Russia" 2nd year student of the Faculty of Media Communications group 743zh of Kuxa Yuliya.The purpose of this study was to analyze the legal aspects of advertising and identify existing problems of its regulation.Materials of this work served as the body of judicial decisions on claims relating to advertising regulation, sites containing information on legal violations in the field of legislation on advertising, and the results of the expert survey, developed by the author of this work. In a survey of experts was to evaluate the proposed change to the existing "Advertising Law" to assess and express their own opinion. The survey involved nine legal experts. Speaking of scientific novelty of this work, it should be noted that for the first time on the basis of linguistic analysis of regulatory documents and expert survey were made proposals to improve legislation on advertising.In the present study, we used such theoretical research methods as a logical, comparative historical, structural and functional. Also in the applied methods of jurisprudence - legalistic, comparative law and legal modeling method. As an empirical method used by expert interviews.Structure of the thesis predestined sense and logic of research: consists of an introduction, three chapters (with a separate paragraphs), conclusion, list of references and applications. Volume of research is 125 pages.The first chapter describes the different definitions given to the concept of advertising and promotional information, researched legal aspects of advertising and conducted the delimitation of its related activities, analyzed the composition of the advertising legislation, including the problem of the relation of normative legal acts containing norms of advertising, The evolution of the domestic regulatory legal acts in the field of advertising, as well as to analyze the international experience in this field.In the second chapter were revealed relations arising in the field of advertising, defined object, the composition and content of the subjects of these relationships and the peculiarities of legal technique in the field of advertising regulation.In the third chapter to determine the effectiveness of existing methods of constructing articles of the legislation on advertising was conducted expert survey, analyzed the results and made suggestions for improvement of promotional activities in Russia.Practical implications predetermined primarily that developed in the concept of the master's thesis study of legislation on advertising via its textual analysis reveals new possibilities of knowledge of legal regulation of promotional activities on an interdisciplinary level, going beyond the usual scope of Industry specific research.In addition, the author made conclusions and recommendations formulated can be used to further improve the legislation on advertising, its practical application in the preparation of training, teaching and teaching aids, as well as in the practical work of antitrust enforcement and self-regulation.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses