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Visualisation and Adaptation: Multimedia Strategies for Expanding the Audience of Intellectual Genres and Formats

ФИО студента: Yurenkova Anastasiya

Руководитель: Alexander N. Arkhangelsky

Кампус/факультет: Faculty of Media Communications

Программа: Bachelor

Год защиты: 2014

<p align="center"><strong>ANNOTATION OF RESEARCH PAPER</strong></p><p align="right"><strong>Yurenkova Anastasia</strong></p><p align="right"><strong>Faculty of mediacommunication</strong></p><p align="right"><strong>Group 446</strong></p><p align="right"><strong>&laquo;Visualization and Adaptation: Multimedia Strategies for Expanding the Audience of Intellectual Genres and Formats&raquo;</strong></p><p>&nbsp;</p><p>&nbsp;</p><p>For this graduation paper the researcher has chosen the theme &ldquo;Visualization and Adaptation: Multimedia Strategies for Expanding the Audience of Intellectual Genres and Formats&rdquo;.</p><p>This research is devoted to a comprehensive analysis of the multimedia strategies that used to attract new and retain existing audiences of intellectual genres and formats.</p><p>The <strong>main purpose</strong> of this graduation paper is to discover patterns of multimedia technologies used to attract new or to retain already existing audience and them.</p><p>This aim involves the following <strong>tasks</strong>:</p><p>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To analyze the characteristic features of visual culture and multimeditization of the reality</p><p>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To present main approaches to term &laquo;multimedia&raquo;</p><p>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To trace out the evolution of&nbsp; multimedia</p><p>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To establish the peculiarities of each intellectual genre and format</p><p>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To research the most common technologies in each sphere</p><p>6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To outline trends in the development of strategies</p><p><strong>Methodological footing of the study is </strong>the dialectical method of scientific knowledge and systematic approach. The study used such scientific methods and techniques as analysis, analogy, induction and deduction and description.</p><p>The theoretical part of this study is based on works of famous Professor of media theory and visual culture&nbsp; - William John Thomas Mitchell and Lisa Cartwright, Professor of communication and science studies and Nicholas Mirzoeff, a visual culture theorist. Also in this part of the graduation paper will be mentioned Roland Barthes, Herbert Marshall McLuhan, Pierre Bourdieu, Jacques-Marie-&Eacute;mile Lacan, Niklas Luhmann, Daniel Bell, Herbert Marcuse, Friedrich Adolf Kittler.</p><p>It is important to note that intellectual genres and formats are under the circumstances of cultural changing, facing problems with the methods of presentation of information. In case of multimeditization of reality, TV-programs, exhibitions and the exposition of the museums have to develop new technologies of interactions with the audience. The combination of technologies and methods forms certain strategies. In Every genre and formats had its own elaborations of interplay with the audience, but nowadays they have become obsolete and new strategies are the answer to new reality of human perception.</p><p>It can be assumed that the strategies are divided into three groups: common, specific and author&#39;s. But the blurring of the lines between the spheres has an impact on the similarities among the strategies and nowadays it is impossible to predict what technologies will be applicable in one or another sphere.&nbsp;</p>

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